NEW YORK -- (BUSINESS WIRE) -- MediaMath, the leading global digital media-buying platform, today announced that Matt Spiegel has been promoted to Senior Vice President, GM Americas. In the newly created role, Spiegel will be responsible for leading MediaMath’s sales, accounts and business development teams to drive new and existing business, and implement partnerships that help clients drive better advertising results through MediaMath’s industry-leading technology. He will report directly to MediaMath Chief Strategy Officer Eoin Townsend.
Spiegel joined the company following the acquisition of the mobile ad delivery platform Tap.Me in December 2012 and has served as SVP and GM of Open, MediaMath's business and technology environment for digital interoperability. MediaMath used the acquisition to establish a Chicago office, which Spiegel has overseen since the acquisition.
He served as CEO of Tap.Me for more than a year, developing a technology that is now part of MediaMath’s TerminalOne media-buying platform. Prior to Tap.Me, Spiegel held multiple roles at Omnicom Media Group as CEO of Omnicom Media Group Digital, CEO of Annalect Marketplaces, and Managing Partner of Annalect Ventures.
“Matt has been with our company for a relatively short time, and he’s already had a major impact on how we do business and how we develop partnerships to serve our clients,” said Joe Zawadzki, CEO of MediaMath. “As our business continues to grow, we’re going to benefit immensely from Matt’s contacts and wealth of experience in digital media and advertising.”
“Programmatic platforms have an immense amount of topical momentum, and MediaMath has positioned itself to be a leader in the digital advertising space both domestically and abroad,” said Spiegel. “We’ve successfully integrated new technology into MediaMath’s platform to give our clients more control over their buys in a single platform. I’m excited to help lead the company as it expands on its vision.”
MediaMath's buying platform, TerminalOne, provides leading advertising agencies and over one thousand brands - including half of the Fortune 500 - with the technology and back-office services to drive transformative business results across display, video, mobile, and social channels. These channels include Google AdExchange, Yahoo! Right Media, Microsoft Ad Exchange, Facebook Exchange, The Rubicon Project, AppNexus, PubMatic and hundreds of premium publishers like NBC, Fox News, and Forbes. TerminalOne's OPEN architecture integrates with hundreds of companies to provide a seamless media planning, data management, and performance optimization solution.
Headquartered in New York, with offices in five countries, MediaMath is a global leader in marketing technology. MediaMath has been included in the INC. 500 Fastest Growing Companies, and has been named an AlwaysOn "OnMedia 100" winner multiple times. MediaMath’s investors include Safeguard Scientifics (NYSE:SFE), QED Investors, Catalyst Investors and Observatory Capital.