appbackr Launches the First Market Exchange for Apps, Allows Stores and Platforms to Recruit and Feature Relevant Apps

PALO ALTO, Calif. & BARCELONA, Spain -- (BUSINESS WIRE) -- appbackr inc. today announced the release of Xchange, the first Market Xchange for mobile apps, a clearing mechanism to provide distribution of great apps to stores, platforms and digital store fronts.

appbackr has published a white paper detailing the Xchange platform. It is available at: http://appbac.kr/129mD8X

Every Android®, HTML5 and iOS® app is scored for quality and engagement on multiple factors, including user ratings, updates, sales activity and other factors. Apps that score 8.5 or above (on a progressive 1-10 scale) are featured to stores and platforms looking to recruit or feature apps.

Developers may claim their app and see offers tailored to them by stores.

Xchange provides a merit-based method for stores to provide better discovery and also to earn revenue through cost-per-install programs. Developers are able to optimize reach and distribution by making their app available for featuring and recruiting based on specific geographies, carrier networks and platform type.

“Xchange is a next generation approach to optimizing revenue and discoverability for apps. For developers, there is no optimized way to manage distribution—from multiple platforms, to localization to featuring. For stores, Xchange creates a way to target exactly the right apps for their unique platform and customer set,” said Trevor Cornwell, Founder & CEO, appbackr inc.

appbackr is released is now available to carriers, platforms and stores. It is being debuted at Mobile World Congress in Barcelona, Spain.

About appbackr: appbackr Xchange is a wholesale market exchange for apps, providing distribution of mobile apps to stores on a cost per install and pay per install basis. Using a machine learning algorithm appbackr brings the best apps to the best stores and optimizes revenue.

Video

http://youtu.be/H9_LhBL8d1c

White Paper

http://www.appbackr.com/blog/appbackr-xchange-wholesale-distribution-of-mobile-apps-white-paper

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