FRAMINGHAM, Mass. -- (BUSINESS WIRE) -- IDG Enterprise—the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—announces the appointment of Michael Latchford as vice president, alliance programs.
In this role, Latchford will be responsible for helping customers grow their strategic partnerships by elevating their value to their partners with turnkey integrated programs and marketing services. IDG Enterprise will assist the alliance team, providing marketers with impactful ways to leverage their market strength for their partners’ benefit and strengthen their partner alliances.
“Michael is a welcomed addition to the IDG Enterprise team. He brings a wealth of experience leading and educating digital sales teams. That experience combined with his social, mobile, events and consultative expertise will prove to be a tremendous resource building IT partner programs,” said Bob Melk, SVP, Group Publisher & CMO, IDG Enterprise.
Latchford brings more than 12 years of digital media and technology experience to this role, including building an interactive division for a media company and orchestrating global integrated programs for leading IT companies. Throughout his career in IT media, Latchford has held senior sales leadership positions at IDG Global Solutions (IDG Enterprise’s sister company), Phoenix Media and Reed Business Information. He has established a strong expertise in transformative media technologies and a corresponding consultative and programmatic approach to developing media solutions.
Latchford received his BS from Suffolk University in Boston and earned an IAB Digital Media Sales Certification. He will be based out of Framingham, MA.
About IDG Enterprise
IDG Enterprise brings together unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences. By leveraging the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and converged marketing solutions for our customers to engage their customers across our portfolio.
Company information is available at www.idgenterprise.com.