TAMPA, Fla. -- (BUSINESS WIRE) -- CATALINA announced today the appointment of Gary Cofer to lead its global retailer practice. As executive vice president of global retail, Cofer is responsible for the leadership, strategy and innovation for CATALINA’s retail partners. Gary brings more than 25 years of relevant industry experience in leading organizations to deliver breakthrough change and elevate partner relationships.
“Gary will drive our strategic value creation for CATALINA’s U.S. and global retail partners, enabling them to grow customer loyalty by enhancing the consumer experience through our personalized mobile, online and in-store networks,” said CATALINA CEO Jamie Egasti.
Prior to joining CATALINA, Cofer served as EVP, Global Manufacturer Practice, for dunnhumbyUSA, overseeing global relationships with consumer products manufacturers. Previously, Cofer held a variety of leadership positions with Procter & Gamble over a 24-year period, including vice president of North American retail sales and a broad range of sales and general management positions in the U.S., Korea, Hong Kong, Japan, China and India.
“Today’s consumers have more shopping choices than ever before, and technology gives them increasing control over where, when and how they make purchases,” said Cofer. “My experience has demonstrated to me the power of data and personalization to drive results, and I am excited to harness CATALINA’s expertise for the benefit of our retail partners,” said Cofer.
CATALINA's personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. CATALINA personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. CATALINA is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.catalinamarketing.com or follow us on Twitter @CATALINA.