DALLAS -- (BUSINESS WIRE) -- eMarketer, the authority on digital marketing, media and commerce information, has been named the Official Research Partner for ad:tech 2013, and will provide the firm’s insights to attendees looking to stay ahead of the curve, the organizations announced.
“We are very excited to launch this partnership with eMarketer at ad:tech San Francisco,” said Nicole Buraglio, marketing director at ad:tech. “Together, ad:tech and eMarketer will offer the ultimate venue for digital marketers looking to get a comprehensive sense of where the digital marketplace will go next.”
All Access pass holders and VIP guests of ad:tech will receive a complimentary copy of eMarketer’s “Key Digital Trends for 2013” report.
Like all eMarketer reports, “Key Digital Trends for 2013” puts of hundreds of perspectives and data sets—from marketers, media executives, analysts, research and analytics firms, investment banks, academic institutions, government agencies and other sources—into context, helping marketers develop a better grasp of today’s most intriguing marketing challenges and potential solutions.
The report specifically provides insight into media fragmentation, shifting device usage, mobile and tablet marketing, ecommerce and the changing purchase funnel, content marketing and “big data.”
“It’s gratifying to work together with ad:tech to make their conferences even more rewarding for all companies that attend or are involved,” said eMarketer Vice President of Marketing David Iankelevich.
ad:tech San Francisco’s All Access Pass includes access to 20+ hours of education in nine tracks – including: Mobile, Brand, Display, Performance, Innovation, Social, Video, Tablets and Sponsored Workshops, as well as four keynote sessions. Attendees also get the chance to see cutting-edge technology and products from over 250 exhibitors in the Expo Hall and utilize the Networking Pub Crawl for creating and renewing business connections.
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.
eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By collecting data from thousands of sources and putting it into context, eMarketer conveniently provides the world’s top brands, agencies and media companies with the most complete view of digital marketing available. For more information, visit www.emarketer.com.