ItsLikeCash USA, Inc. Named a Finalist for a PYMNTS.com Innovator Award

BOSTON -- (BUSINESS WIRE) -- ItsLikeCash has been named as a finalist for a 2013 Innovator Award in the category of Best in Cash Innovation. One of five finalists in their category, ItsLikeCash USA, Inc. is being recognized as a leader in the payments industry. Voting is open now through March 7 on PYMNTS.com with the winners being announced during a live ceremony hosted by The Office’s B.J. Novak on March 21 from The Innovation Project, a two-day program that will challenge the way that the payments and broader commerce ecosystem thinks, develops, and ignites innovation. ItsLikeCash is being recognized for its innovation to make self-banking simpler, safer and more convenient without bypassing the banks.

"Being a finalist in this prestigious event gives us the opportunity to share our innovation and be noticeably heard and seen around the globe. Our deepest thanks to The Innovation Project 2013 and most especially to all the people and sponsors behind it," Rafael Eugenio, Founder, ItsLikeCash.

The Innovation Project 2013 delegates include senior executives and elite innovators from every aspect of the payments and broader commerce ecosystem, worldwide. The Innovation Project is hosted by PYMNTS.com, the leading source of news and content on “what’s next” in payments innovation, and is taking place on March 20-21 at Harvard University. One of its five modules includes pairing industry CEOs with external thought leaders such as Al Gore (former U.S. VP), Steve Levitt (Freakonomics), Eric Reis (The Lean Startup), Rosie Rios (U.S. Treasurer), Russell Simmons (Rush Card), Raj Date (CFPB),and Josh Lerner(Architecture of Innovation) to challenge the conventional wisdom around what it will take to get merchants and consumers to adopt new ways to shop and pay. Warren Buffett is the program’s keynote.

For more information on ItsLikeCash and its “the Better Cash” visit www.itslikecash.com. To see the list of other finalists and to vote, click here, and to request an invitation to participate as a delegate please visit theinnovationproject2013.com.

About Company

ItsLikeCash (ILC) is a Silicon Valley based firm with a patented mobile payment service and platform that instantly works across 6 billion telephones, regardless. Simple and easy to use, it uniquely delivers the same consistent mobile payment experience across 6+ billion phones, the same consistent way cash payments have been facilitating commerce across the globe for centuries. Please watch short video http://www.youtube.com/watch?v=3MHnYjtBH4w

Cash is king but unfortunately, it is not eCommerce-enabled. Cash users, mostly the poor and low-income people, continually face risks of financial losses and personal safety for storing, handling and carrying cash around. Bank/Card accounts are generally not available to them and they thus pay disproportionately more for financial services. ILC’s competitive advantages include:

• Instant 6+ billion built-in global pay points and payments ecosystem larger than the banks’ and cards’ combined
• ILC offers a revenue-generating business platform on top of a cost-saving consumer service
• Converting the poor/low-income communities from a socio-economic liability to a revenue-generating asset instead.

About The Innovation Project

Over 2 days, 100 speakers and 500 senior members of the payments industry will change the way that the payments and its broader commerce ecosystem thinks, talks, delivers and ignites innovation. On March 20^th and 21^st the greatest minds in commerce and payments will assemble at Harvard University near Boston to kick the conversation about innovation up to an entirely different level at a program called The Innovation Project. Speakers and delegates are among the most senior executives and elite innovators from literally every established payments company worldwide, along with the CEOs of the most innovative startups in the space. One of its five modules includes pairing industry CEOs with external thought leaders such as Al Gore (former U.S. VP), Steve Levitt (Freakonomics), Eric Reis (The Lean Startup), Rosie Rios (U.S. Treasurer), Russell Simmons (Rush Card), Raj Date (CFPB),and Josh Lerner(The Architecture of Innovation) to challenge the conventional wisdom around what it will take to get merchants and consumers to adopt new ways to shop and pay. Warren Buffett is the program’s keynote. The Innovation Project also hosts the industry’s 2013 PYMNTS.com Innovator Awards, given to 15 of the industry’s top innovators over dinner, which this year will be emceed by B.J. Novak of The Office and will introduce delegates to 40 of the hottest “next generation” payments innovators.

About PYMNTS.com

PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “what’s next” in payments. C-suite and VP level executives read it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web.