Neolane to Showcase Conversational Marketing Technology at Adobe Summit

NEWTON, Mass. -- (BUSINESS WIRE) -- Conversational marketing technology provider Neolane, Inc. today announced it is a Showcase Sponsor of Adobe Summit, The Digital Marketing Conference. This year’s event, focused on why digital marketers are quickly becoming strategic leaders, will include demonstrations of the integration between Neolane’s cloud-based marketing technology with the Adobe Marketing Cloud. The integration provides marketers with a 360-degree marketing view. Neolane is an Adobe application partner in both email marketing and cross-channel marketing automation. Together, Neolane and Adobe equip marketers with cross-channel customer data and behavioral data that they can use for both insight and execution of campaigns.

In order to accomplish a truly unified customer experience, organizations must not only deliver a consistent message to customer segments but also to individual consumers across multiple channels—online or offline, inbound or outbound. By using Neolane and Adobe, marketing organizations can now deliver more meaningful messaging and remarketing capabilities that drive new revenue opportunities.

WHO:

• Stephan Dietrich, President
• Suresh Vittal, Chief Product Officer
• Mathieu Hannouz, Senior Product Marketing Manager
• Kristin Naragon, Manager of Strategic Alliances

WHAT: Neolane will demonstrate how it integrates with Adobe® Analytics and additional product demos.

WHEN: Adobe Summit is taking place from March 4-8, 2013.

WHERE: Salt Palace Convention Center in Salt Lake City, UT. Neolane will be at booth #306.

For more event details, please visit: http://events.neolane.com/AdobeSummit2013/. For those interested in tracking the event on Twitter, follow @neolane and use the event hashtag #AdobeSummit.

For additional information on the Neolane and Adobe partnership, please visit: http://www.neolane.com/usa/partners/complementary-technology-providers/index.

To arrange for a media or analyst briefing, please contact neolane@pancomm.com.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

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