Red Bend Software to Present at the Fully Networked Car Workshop at the Geneva International Motor Show

WALTHAM, Mass. -- (BUSINESS WIRE) -- Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 1.6 billion Red Bend-Enabled™ devices, will participate in a panel titled “Where is the Networked Car Going?” on March 6 at the World Standards Cooperation’s Fully Networked Car Workshop, being conducted in association with the Geneva International Motor Show.

The amount of software used to manage an automobile’s critical components and In-Vehicle Infotainment (IVI) system is increasing exponentially. Yoram Berholtz, Red Bend’s Director of Market Adoption, will discuss how Firmware Over-the-Air (FOTA) updating can be used to manage software inside automotive head units, infotainment systems and electronic control units (ECUs). He also will discuss the benefits of virtualization technology, which creates a more secure and efficient driving environment by allowing software to run in separate operating systems.

The Fully Networked Car Workshop is a one-day event that will focus on how international standards can help the industry meet customer needs and continue to develop the cars of the future.

Panel Details:

What:					Fully Networked Car Workshop Automotive Convention
					“Where is the Networked Car Going?”
When:					Wednesday, March 6
					4 p.m. GMT
Where:					Geneva International Motor Show
					Geneva Palexpo
					Geneva Switzerland
Who:					Yoram Berholtz, Director of Market Adoption, Red Bend Software
Contact:					http://www.redbend.com/contact/contact-us

About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1.6 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets — the mobile and connected devices their consumers depend on.