SALT LAKE CITY -- (BUSINESS WIRE) -- Adobe Summit, The Digital Marketing Conference — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has introduced new mobile marketing capabilities to each of the five solutions in the Adobe Marketing Cloud. Adobe customers now have access to new mobile capabilities for analytics, social app development, targeting content on smartphones and tablets, advertising and mobile content management and delivery.
"Mobile now accounts for 25 percent of the analytics data we capture each quarter," said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. "Marketers must think 'mobile first' when developing strategies, campaigns and content. We have added new mobile marketing capabilities to every solution in Adobe Marketing Cloud, so marketers can better meet the expectations of an increasingly mobile customer base."
The huge volume of data flowing through mobile channels requires that marketers know and plan for the critical nuances that can make or break a mobile user’s experience. Adobe Analytics offers powerful mobile analytics capabilities, including:
Mobile Social Apps
Developing a social application, such as a coupon or sweepstakes, is a popular way for marketers to reach consumers. However, some mobile versions of social platforms do not natively support apps, so they rarely show up or work well on a mobile device. Adobe Social now automatically renders the social apps created within Adobe Social to both appear and work properly when viewed on a mobile device. This means that marketers don’t have to develop a separate app for a mobile environment.
Consumers engage very differently with mobile ads than they do with desktop ads. This requires an ad management solution powerful and flexible enough to optimize bids for mobile ads differently than for desktop ads. With Adobe Media Optimizer, marketers can now:
With consumers increasingly on-the-go, marketers need to offer a personalized experience based on context like device type, operating system and geo-location. Adobe Target now lets marketers provide targeted content on mobile optimized websites and mobile applications. Specifically, Adobe has redesigned and combined its mobile analytics and mobile optimization SDKs into a single SDK, making these capabilities even easier to implement.
With new mobile targeting capabilities, marketers can:
Mobile Content Management and Delivery
The explosion of mobile devices poses a real challenge for marketers to deliver content that works well across these devices. Adobe Experience Manager solves for these challenges with new capabilities, such as:
The new mobile analytics updates are currently in beta and are expected to be available in Q2. All other updates to the mobile marketing capabilities of Adobe Marketing Cloud are currently available.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting and Web experience management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever. Visit www.marketing.adobe.com to learn more.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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