Simply Measured CEO Adam Schoenfeld to Speak at SXSW® Interactive

SEATTLE -- (BUSINESS WIRE) -- Simply Measured today announced that CEO Adam Schoenfeld will join Matt Thomson, vice president of business development and platform at Klout, for a panel discussion at SXSW® Interactive on Social Media Was Fun. Has Measurement Killed It?

Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media – it’s let the marketers take over. But the same data marketers use can be used by individuals to make better decisions, make more money, and even have more sex. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it, many times for free. It's big data for everyone.

This session will show you how social data can be turned into useful nuggets to improve your personal life, health and business. Use analytics to track your friends so you know what birthday present to buy; better understand behaviors and what the opposite sex responds to; make data-driven personal decisions about what to watch, what to buy, and be ahead of the trends.

This can’t-miss panel will answer all your burning data-related questions, including:

1. How to determine what data to pay attention to and what to ignore for your personal goals.

2. How to use social analytics to improve your dating life, and why people with higher Klout scores have more sex.

3. How social data can help you become a pop culture expert – predicting which TV shows will fail and which hot toy your niece will want for Christmas.

4. How using social media data can make you better at your job and help you make more money.

5. How to use this data in your everyday life.

Details include:

Social Media Was Fun. Has Measurement Killed It?
Sunday, March 10, 2013 at 5:00 p.m.
Sheraton Austin, Capitol ABCD
Speakers:

• Adam Schoenfeld, CEO, Simply Measured

• Matt Thomson, Vice President of Business Development & Platform, Klout

Scheduled March 8-12, the 2013 SXSW Interactive Festival will feature five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.

About Simply Measured

Simply Measured brings social media analytics to life. The company’s measurement and reporting solution aggregates social media data and web analytics from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. More than 30 unique reports can be created in real-time and pushed to familiar tools such as Excel or PowerPoint with the click of a button. Simply Measured is trusted by more than 25 percent of the top 100 global brands and more than 50,000 users. Learn more at http://simplymeasured.com.