NEW YORK -- (BUSINESS WIRE) -- ShopCube.com is creating a new category in e-commerce by announcing the Company's Beta launch, unveiling the web’s only three-tiered, retail-sweepstakes-gaming destination, called “Tournament Shopping.”
At ShopCube.com, shoppers can purchase from a large selection of merchandise -- including electronics, accessories, health and beauty, video games and jewelry, all priced at the lowest range online. With every dollar spent, shoppers get a chance to win a great prize. Here’s how it works: users pick the Prize of their choice and then click one of a finite number of Cubes within the Prize image. Once all the Cubes have been filled, each Cube equals an entry into a wild, luck-based “March Madness”-style Tournament to determine the winner. Prizes include Kindle Fire HDs, $250 Amazon Gift Cards and 2012’s #1 selling Coach handbag. In addition to winning these Prizes, users can earn instant wins by uncovering lucky Treasures hidden behind random Cubes. Win or lose, the user never goes home empty handed, keeping each dollar to shop in the ShopCube Store.
Founder and CEO Steve Rothman built ShopCube to invigorate a stagnant online shopping experience with free chances to win great prizes by playing an exciting game. “When shopping moved online it lost its mojo. At ShopCube, we have a Store that opens its doors into another world that is a Sweeper’s and Gamer’s paradise.”
Regarding the value proposition from the gamer’s side, Rothman says, “The principle of every risk/reward opportunity has always been the same – Go Big or Go Home. ShopCube is turning that value proposition on its ear. Our motto is Go Big or Go Shopping! Put simply, we put a giant safety net under every 'chance' a user takes.”
Through a grassroots pre-launch marketing campaign, the company registered over 25,000 users and awarded 31 winners prizes ranging from high-end consumer electronics to fashion accessories. Many of the winners are regularly featured on the Company’s Facebook page which has already garnered 43,000+ Likes. www.facebook.com/shopcubetournamentshopping. Soon, the Company will be awarding a 2013 Mercedes SLK and is planning on releasing a mobile version this spring.
ShopCube gives every new user a head start with $3 and 3 Cubes with the hopes of converting old school shoppers to its new school model. With the site already clamoring with registered users and capital raised from some noteworthy private investors, it’s no small bet, but one that Rothman strongly believes will pay off. “It took a ton of tinkering and trips back to the drawing board, and the answer was incredibly elusive but elegantly simple: even when the consumer loses, they’re still gonna win.”
ShopCube.com is the world's first Tournament Shopping website. The site unleashes a new model that provides value to shoppers and gamers alike. The multi-user, real-time platform was developed over the course of 18 months in New York and Israel. Instilled with Founder and CEO, Steve Rothman’s vision, ShopCube combines the fun, excitement and value of three enormous consumer markets – casual gaming, sweepstakes and shopping - and integrates them into one seamless destination.
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