Quiznos to Present at OMMA Mobile at SXSW on Mobile Advertising Campaign Success Powered by Sense Networks

AUSTIN, Texas -- (BUSINESS WIRE) -- Sense Networks, the leader in delivering mobile ads based on mobile location and behavioral targeting data, announced today that Quiznos, the Denver, Colorado based quick-service restaurant chain designed for today's busy consumers, will present at OMMA Mobile at SXSW on Friday, March 8, as part of a panel on mobile advertising success. Tim Kraus, Senior Interactive Marketing Manager, Quiznos will explore the infrastructure needed to execute location-based mobile campaigns, best practices for reaching mobile consumers and how Quiznos works with Sense Networks to drive the most ROI from mobile advertising, with location and behavior targeting technology.

During the event, Sense Networks will power an Austin-based mobile advertising campaign to demonstrate its powerful technology. Attendees of SXSW Interactive will receive a mobile coupon for $1 off of a Quiznos sandwich, redeemable at any of Quiznos’ 10 Austin locations. This campaign will model a program the two companies collaborated on in Portland, Oregon, which drove a 20 percent boost in coupon redemptions compared to similar campaigns in other markets.

“In today’s always-on digital media landscape, brands need to connect with consumers in a meaningful way, without bombarding them with irrelevant or untimely mobile ads,” said David Petersen, CEO of Sense Networks. “Sense Networks works with Quiznos to execute mobile advertising campaigns based on location and behavior which reach only the most relevant local consumers who have the highest purchase intent, which drives increased coupon redemption. We’re excited for the opportunity to showcase these powerful metrics at a prestigious show focused on driving positive results through digital, interactive strategies.”

OMMA Mobile at SXSW, sponsored by MediaPost, explores a future where brands and agencies provide users with useful content, tools they can use when and where they need them, entertaining new experiences that leverage the new technologies and real relationships with customers. All SXSW Platinum/Gold/Interactive badge holders can attend OMMA Mobile for free.

Who:			Tim Kraus, Senior Interactive Marketing Manager, Quiznos
			Dennis Maloney, VP of Multi-media Marketing, Dominos
			Steve Smith, Editor of Mobile Marketing Daily, MediaPost
What:			Mobile Munchies: Case Studies In Making Fast Food Faster and More Fun
When:			Friday March 8; 12:00 p.m. CT
Where:			SXSW Interactive
			AT&T Center
			1900 University Avenue
			Austin, TX 78705

Media or analysts interested in setting up meetings at the conference with Sense Networks or Quiznos should reach out to sensenetworks@pancomm.com. For more information on OMMA Mobile at SXSW, visit the event website: http://www.mediapost.com/ommamobile-sxsw/. To register for OMMA Mobile, click here: https://www.mediapost.com/ommamobile-sxsw/register/.

About Sense Networks

Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Sense uses the most sophisticated location data processing platform available in mobile advertising, to deliver mobile audiences at scale and a four time lift in click-through rates (CTR), compared to typical context-targeting. The company builds user profiles allowing brands to reach mobile audiences based on historical and real-time location data, combined with 1,000 behavioral attributes. Sense’s Retail Retargeting™ solution can identify and reach shoppers and prospects of the top retailers with relevant mobile ads when they are near the retailer, such as at home or work. The company has over six years of experience working with mobile location Big Data, processing billions of location points per day. The company was founded by computer scientists from MIT and Columbia and is backed by Intel Capital, Javelin Venture Partners and investors from the hedge fund community. For more information about Sense Networks visit us at http://www.sensenetworks.com/. Follow us on Twitter at @Sense_Networks.