AUSTIN, Texas -- (BUSINESS WIRE) -- SXSW Interactive 2013 – Booth #623 – Wayin, the online social engagement company, today announced Chevrolet is using the company’s newest offering, Wayin Hub, to amplify their social engagement at SXSW. Wayin Hub empowers companies like Chevrolet with a flexible, fully customizable way to organize, visualize and activate engagement around their brands.
Chevrolet is utilizing Wayin Hub to help activate their SXSW sponsorship by visualizing engaging content from Twitter and Instagram. In addition to displaying user-generated content, their Wayin powered SXSW Hub will also include information about Chevrolet-sponsored events and other SXSW related content. Chevrolet’s SXSW Hub can be found at www.chevrolet.com/SXSW.
“In this instance, Wayin Hub gives SXSW attendees the ability to interact with the Chevy brand in a fun and meaningful way,” said Wayin CEO, Tom Jessiman. “Wayin is helping companies own a community, allowing them to effectively engage in conversations around their brand on the web in real-time. By leveraging Wayin Hub, Chevrolet owns the ability to quickly transform their social engagement and promotional campaigns at SXSW and beyond.”
Powered by Wayin’s technology and social engagement expertise, Wayin Hub pulls activity from Twitter, including user names, hashtags and keywords, giving brand managers the opportunity to manage and customize public-facing social dashboards on a property that they own and control.
Wayin will be unveiling the Hub technology at SXSW and participating in these additional activities:
Wayin, based in Denver, is a leading mobile and web engagement platform that enables conversations between individuals, brands and enterprises with their fans, customers and employees. Founded in 2011 by Silicon Valley’s Scott McNealy and a team of industry veterans, Wayin’s suite of conversation tools can be integrated across the enterprise, embedded within a brand’s existing mobile app, website, Facebook or Twitter identity, and deployed in real time at live events. Clients include the nation’s largest corporations, sports and entertainment enterprises and agencies.