LOS ANGELES -- (BUSINESS WIRE) -- TotallyHer Media (www.totallyher.com), Evolve Media Corp.’s women’s lifestyle publishing group, announced today the hiring of digital sales and marketing veteran Rachel Wintner as the Vice President of Sales. Rachel will lead the TotallyHer sales teams that are based in Los Angeles and San Francisco. Along with executing sales, she will aid in building the TotallyHer brand through top level marketing, strategy, and product development. In addition to Rachel, TotallyHer is ramping up its direct sales team with three more members including Sales Director Corinne Kassman (San Francisco), Senior Account Executive Carolyn Goldfarb (Chicago), and Account Executive Jessica Zuhlke (Chicago).
With 15 years of sales, marketing, and online publishing experience, Rachel joins TotallyHer from Glam Media where she served as the VP of Sales for three years. Rachel integrated Glam Media across all West Coast markets, bringing in over 35% growth year over year. Prior to Glam, Rachel was the Associate Publisher of Style.com at CondeNast Publications. During her time at Style.com, she was responsible for the national sales team, which reached across the US and Europe markets while also working closely with editorial, marketing, and creative services to launch best in class user experiences.
“I’m delighted to be a part of the TotallyHer sales team, which has already had great success in the past with its award winning content and innovative ad programs,” said Rachel. “I look forward to working with the executive team on developing the brand by marrying the innovative technologies with strategic solutions across TotallyHer yielding effective solutions for customers and building credibility with key clients and agencies across the coast.”
Corrine Kasman is the new Sales Director for TotallyHer based out of San Francisco. For the last four years Corrine was with Federated Media where she worked her way up from an Account Executive to a Director of Sales. Carolyn Goldfarb comes to TotallyHer as a Senior Account Executive. Before TotallyHer, Carolyn was a Senior Account Executive selling national online display, video and mobile at AT&T AdWorks Online & Mobile. Jessica Zuhlke joins the team as an account executive out of Chicago. Previously Jessica worked at Viacom Media Networks as a Sales Executive in the Nickelodeon Digital Ad Sales division.
“Rachel brings a degree of expertise in sales, marketing and product development that will grow and strengthen the TotallyHer sales team to a new level,” stated Scott Silverstein, SVP of TotallyHer Sales. “Unlike some other direct sales organizations, TotallyHer is investing in infrastructure and sales personnel. With over 8 sales offices nationally and plans to expand even further, our commitment to our clients is a top priority.”
For more information about TotallyHer Media please visit http://www.totallyher.com.
totallyher (www.totallyher.com), is a leading digital media, marketing and sales organization dedicated to women and their families. totallyher publishes a portfolio of award-winning women’s, youth, and family properties that include Momtastic.com, theFashionSpot.com, and TeenSpot.com. In 2012, theFashionSpot.com won an OMMA Award for Best Fashion/Beauty Site, while Momtastic.com was nominated by The Webby Awards for Best Parenting Site. With 31 million unique visitors (ComScore, November 2012), totallyher’s massive scale, vast knowledge and proprietary technologies enable brands to not only reach women, but engage and interact with them. totallyher is owned and operated by Evolve Media Corp., an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.