Become, Inc. Appoints Sheryl Hawk as General Manager, North America

SUNNYVALE, Calif. -- (BUSINESS WIRE) -- Become, Inc., one of the fastest-growing sites for comparison shopping, announced today that industry veteran Sheryl Hawk has joined the company as General Manager, North America.

“I am excited to join the Become team where I can leverage my expertise in e-commerce and comparison shopping to grow the business,” Hawk said. “I look forward to working with our merchant partners to drive revenue to their sites by helping consumers make better purchase decisions.”

Hawk previously held a similar position at Nextag where she was responsible for merchant sales, account management, merchant marketing and syndication in North America. During her tenure she significantly grew Nextag’s revenue and market share in the comparison shopping space.

“It’s hard to imagine someone with more relevant experience and contacts,” said Alex Terry, President and CEO of Become, Inc. “I am confident she will be a strong contributor to our team. Sheryl brings a wealth of industry insights to our company.”

Most recently, Hawk served as Vice President of Sales at Eyeona where she increased their user base by 30 percent after developing Eyeona’s value proposition and revenue model.

Hawk earned a B.S. in Business Administration and Marketing from California State University, Fresno.

About Become, Inc.

Become, Inc. is an award-winning global leader in electronic commerce and online comparison shopping. Become, Inc. leverages a global network of websites to deliver qualified leads to thousands of businesses and to help consumers find products and services using its world-class search engine technology. Headquartered in Silicon Valley, Calif., with offices in Japan, Germany and Italy, Become, Inc. was founded in 2004 by Michael Yang, who was also a founder of comparison shopping engine MySimon in 1998. Investors in Become, Inc. include TPG, Transcosmos and European Founders Fund.

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