Wideorbit Names Ashley Barretto General Manager of WO Network

WideOrbit Inc., the leading provider of advertising management software for media companies, today announced it has appointed Ashley Barretto General Manager of WO Network. Barretto will be responsible for driving the company’s growth and adoption among cable networks through a comprehensive solution that manages operations across advertising sales, traffic, billing and program management. Barretto, a well known industry veteran with more than 25 years of experience in broadcasting, will oversee a newly expanded team of television network experts dedicated to WideOrbit’s  cable network customers.

SAN FRANCISCO -- (BUSINESS WIRE) -- “WideOrbit is focused on growing our solutions and client base for cable networks, and I’m thrilled that we have an industry veteran like Ashley leading the team,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “In addition to Ashley, we’ve brought on a number of new team members with extensive experience in the cable and broadcast industries to ensure that we are able to deliver these customers the kind of superior products and customer service that we’re known for throughout the media industry.”

WO Network has been a tremendously successful product launch for WideOrbit, with more than $40MM in orders in the first production year of the product.

WO Network software, which is being adopted by some of the biggest cable networks in the country, combines an ad sales suite with WideOrbit’s industry-leading traffic, billing and program management system, for a single-source solution designed specifically for cable networks. WideOrbit clients benefit from reduced cost of ownership, a consistent user experience and real-time view across departments and functions, and consolidated, comprehensive reporting. WO Network also simplifies workflow and reduces redundancies by eliminating double entry of reference data, formats, deals and other critical data.

Prior to WideOrbit, Ashley spent ten years at Invision where he managed the Client Services department responsible for implementations, account management, training and support. Before Invision, Ashley spend 13 years at Group W and CBS managing the group responsible for the development and support of their in-house sales and traffic systems for the CBS Owned & Operated stations. 

“I’ve spent the past 25 years in the broadcast industry and have watched as WideOrbit brought several products to market that truly satisfy the unique and complex business needs of the media and advertising communities,” said Barretto.  “I’m looking forward to introducing major cable networks to WideOrbit and helping them realize new operational efficiencies and revenue generating opportunities that our end-to-end solution can bring to their business.”

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,300 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.

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