Sean "Diddy" Combs Salutes the Military and Honors Veterans

LOS ANGELES, March 14, 2013 /PRNewswire/ --

               Presented by: CIROC Ultra Premium Vodka and Maxim
               -------------------------------------------------


    WHO:     Sean "Diddy" Combs, Entrepreneur and CMO, CIROC Ultra Premium Vodka

             Christopher Minaya, CIROC Military Ambassador

             Ben Madden, President, Maxim


    CONTACT: Ben Russo // ben@emcbowery.com // 323.857.0007


    WHAT:     Sean "Diddy" Combs and CIROC Ultra Premium Vodka will join Maxim in San Diego at
              Marine Corps Air Station Miramar on March 19th to celebrate the one year
              anniversary of National Day of Honor.  The event will raise military awareness
              while highlighting CIROC and Maxim's commitment to hiring military veterans.
              Combs will officially introduce Christopher Minaya, a former Marine Corps captain,
              as the first CIROC Military brand ambassador.  "Being in the military, you learn
              discipline, integrity, honor, courage and commitment," said Minaya. "I'm grateful
              to employ these qualities while spreading the message of responsible celebration
              throughout the military community."


    WHEN:    Tuesday, March 19th, 2013 // 3:30pm - 5:30pm


    WHERE:   Marine Corps Air Station Miramar, San Diego, CA


    ABOUT:    Sean "Diddy" Combs and CIROC Ultra Premium Vodka partnered with Maxim to hand-
              select the first CIROC Military brand ambassador, Christopher Minaya.  Minaya will
              work with members of the CIROC Vodka marketing team to create programming that
              resonates with the armed forces and supports responsible celebration.  A strong
              supporter of the US Military, Sean "Diddy" Combs states, "I have always been in
              awe of the level of commitment and dedication exhibited by the men and women of
              our armed forces.  I am honored to be in a position to support them."

CIROC Ultra Premium Vodka is made using Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in September 2003. In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC . The makers of CIROC Vodka launched two new flavors - CIROC RED BERRY and CIROC COCONUT - in February 2010 and CIROC PEACH in November 2011. The brand was named 2011 Spirits Brand of the Year by Market Watch and one of the 2013 Beverage Industry News Editor's Picks of Excellence. © 2013 Imported from France by Diageo, Norwalk, CT. Celebrate Life Responsibly.

ALPHA MEDIA GROUP INC.
Alpha Media Group Inc. is a multimedia company and publisher of Maxim magazine, the largest young men's lifestyle magazine in America reaching over 8.6 million readers each month. Maxim Digital encompasses Maxim.com and Maxim digital editions, reaching more than 2.7 million unique visitors each month. Including the United States, Maxim magazine publishes 19 editions and is distributed in 88 countries worldwide.

SOURCE CIROC Ultra Premium Vodka