Sales Engine International Hosts Free Three-Part Webinar Series on B2B Marketing Planning to Support Business Revenue Goals

AUSTIN, Texas -- (BUSINESS WIRE) -- Sales Engine International, a B2B marketing and sales acceleration company, will host a free webinar series on revenue planning, addressing the vital segments of the marketing plan and how to tie them directly to a company’s revenue goals. The three-part series, designed for CEOs, revenue stakeholders, and other executives who are responsible for revenue planning activities, provides participants with a complete and practical marketing planning toolkit. Sessions take place as follows:

Wednesday, March 20 at 1 p.m. EST – “How Much Marketing Do You Need?” Led by Sales Engine COO, Mike Vannoy, the session examines the volume of marketing required to meet revenue goals. Vannoy will share best practices in digital marketing and tips for using a lead-to-revenue management waterfall. He will also introduce a tool to help participants calculate the level of marketing activity needed to achieve their companies’ revenue goals. For more information on this session or to register, visit http://bit.ly/WxMent

Thursday, April 18 at 1 p.m. EST – “Finding the Optimal Marketing Mix.” Led by Stacey Steiger, Sales Engine VP of Marketing and Product Management, this session picks up where the March 20 session left off. Steiger will address how to determine the optimal allocation of focus and effort among digital marketing channels that will lead to revenue goals once the amount of marketing required has been determined. She will provide insights on building the most effective integrated marketing mix, covering the variety of marketing channel options, and share best practices in inbound versus outbound marketing. For more information on this session or to register, visit http://bit.ly/117B9NG.

Thursday, May 23 at 1 p.m. EST – “Critical Resources for Growth.” Led by Sales Engine CEO, Paul Rafferty, this session wraps up the two previous sessions. Rafferty will address how participants can support and execute their revenue growth plan with the appropriate skills and resources based on how much marketing is required and the optimal marketing mix. He will help participants create a plan for the skills, expertise, and technology required to efficiently and effectively meet their revenue goals. For more information on this session or to register, visit http://bit.ly/XjqgBZ.

“Marketing, selling, and winning against bigger competitors is already a significant challenge for organizations with limited resources, and many companies lack mature digital marketing strategies and are at a loss as to where to start,” said Paul Rafferty, Sales Engine CEO. “We built this series to help companies understand what it will take to achieve their desired revenue growth and to walk them through the steps of building their own strategy. Each session provides a very practical planning tool that our instructors review and show participants how to use. Everyone who attends all three sessions will walk away with a complete toolkit that enables them to develop a complete marketing plan that specifically supports their individual company’s revenue growth goals.”

About Sales Engine International

Sales Engine's Marketing as a Service program helps companies find, connect with, and engage prospects in a way that aligns to the new purchasing process. Sales Engine's proprietary marketing platform is the foundation from which it drives its customers’ ability to convert prospects into qualified leads. Understanding that “it takes a village” of fractional resources and skills to achieve the promises of marketing automation, Sales Engine’s integrated model delivers to the needs of Sales 2.0. Sales Engine services provide solutions for the most common executional failure points that organizations experience.