Apmetrix Opens Pre-Registration for the Fastest, Real-Time Game-Analytics Platform and Introduces Board of Advisors

SAN DIEGO -- (BUSINESS WIRE) -- Apmetrix today offers pre-registration for a limited, beta SDK for the fastest, most customizable, real-time analytics platform for video games. Industry luminaries – Nolan Bushnell, Brian Fargo and Mark Skaggs – validate the platform by joining the Apmetrix Advisory Board.

NEWS HIGHLIGHTS

• Apmetrix invites game developers to pre-register for its free analytics SDK for Android, iOS and Windows at http://apmetrix.com/#signup. Available for any game platform – mobile app, web, MMO, social, PC or console – the Apmetrix service delivers lightning-fast, fully customizable reporting tools that allow developers of all sizes to easily view data from any source, track unlimited custom events and better understand user engagement. Using multichannel analytics, the Apmetrix platform allows developers to dive deep into understanding player behaviors to determine what’s really driving revenue, engagement, user behavior and social trends.
• Apmetrix’s analytics allows clients to:
  • Understand retention, engagement and sales drivers.
  • Connect to external data sources and analyze revenue, advertising and social networks in one place.
  • Build relationships with players by automatically sending messages and rewards based on preset conditions or geo-location.
  • Track unlimited custom events to analyze usage and player behaviors.
  • View display-advertising revenues and customer-acquisition campaigns in real time to quickly determine which networks deliver the right users and best results.
  • Test different groups of users in real time to see what works and what doesn’t.
  • Access data from anywhere via web browsers or Android and iOS mobile devices.
• The Apmetrix limited, beta SDK is available for the first 100 developers that pre-register online and will be free for as many as 500,000 monthly active users (MAU) through Oct. 1, 2013. Subscription and “no-risk” pricing options will be published next quarter.
• The Apmetrix Advisory Board members are leveraging their gaming expertise to take a very active role in product development and company strategy. Members include:
  • Nolan Bushnell, founder of Atari, former CEO of Chuck E. Cheese, Consumer Electronics Association, and Video Game Hall of Fame honoree and Chairman/CEO of Brainrush
  • Brian Fargo, founder of Interplay and founder and CEO of inXile Entertainment
  • Mark Skaggs, former executive producer and VP at Electronic Arts and SVP and creator of FarmVille, CityVille and Treasure Island at Zynga
• A recent DFC Intelligence report forecasts that the global market for video games will grow from $66 billion in 2010 to $81 billion in 2016. Considering this rate of growth, there is tremendous demand for analytics tools that help developers create better games, optimize engagement, decrease churn and increase monetization.

QUOTES
Lee Jacobson, CEO of Apmetrix
“Necessity really was the mother of invention and my motivation for starting Apmetrix. Having personally experienced frustrations in getting information I needed in real time to make quick business decisions really inspired me to find a way to deliver a cost-effective, state-of-the-art, game-analytics solution. We’re fortunate to have such a remarkable team of pioneers from both the video-game and web-analytics industries to build Apmetrix and to offer it to developers of all sizes.”

Nolan Bushnell, Apmetrix Advisor and CEO of Brainrush
“Never before in history have we been able to listen to millions of people in real time and use data to make better experiences for game players. Analytics are poised to revolutionize how we understand consumers in gaming, education and commerce as we know it. What Lee and the team are delivering at Apmetrix will undoubtedly benefit thousands of developers around the world, and I’m delighted to be part of it.”

Blaise Barrelet, Chairman of Apmetrix and Founder of Analytics Ventures
“With the explosive growth in games and the demand for real-time analytics, Apmetrix is the perfect investment for Analytics Ventures. Our focus is to bring our years of analytics and expertise to companies like Apmetrix, and we are excited by the caliber of the team the company has assembled.”

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ABOUT APMETRIX
Founded in 2012 by video-game veterans, Apmetrix delivers the fastest, most customizable, real-time analytics platform for developers of any video game or mobile app. Apmetrix clients use these affordable, comprehensive and scalable analytics to increase engagement and monetization in their games and apps. Based in San Diego, Calif., the company is backed by Analytics Ventures, and its Advisory Board includes luminaries from Atari, Interplay and Zynga. For more information, visit www.apmetrix.com, LinkedIn, Twitter, Facebook and Google+.

All company and product names are trademarks of their respective owners.