Friday, February 10, 2012 Last update: 11:03 AM
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SAN JUAN CAPISTRANO--- Andersen Jones Launches New Marketing MedicineTM Website

Companies mentioned in this article: Titan Corporation - Beckman Coulter, Inc. - Beckman Coulter, Inc. - Mentor Corporation

Andersen Jones Medical Advertising, a West Coast leader in medical device and diagnostics advertising, launched a new website to promote its brand of Marketing Medicine. The new site is located at http://www.andersenjones.com.

Andersen Jones has been using Marketing Medicine to create strong brand identities and marketing communications platforms for its device and diagnostics clients that often result in helping the client capture the number one or two spot in their market.

In the past year, the agency helped launch three of the most significant new devices in Orange County history, including the Sapien heart valve from Edwards Lifesciences, the Axium™ neurovascular coil from ev3, and the Contura™ radiation balloon from SenoRx. The agency also has significant experience in DTC advertising, through its groundbreaking work for Mentor breast implants and the Coloplast Titan® IPP.

The agency’s in-depth understanding of medical device and diagnostics marketing stems from the fact that the founder and key employees of the agency began their careers in marketing at firms such as American Hospital Supply, Baxter and Beckman Coulter.

According to agency principal Rick Andersen, “Our in-depth understanding of device and diagnostics marketing allows us to get up to speed quickly on our client’s technology and our creative recommendations reflect real-world, client-side and agency-side experience.“

Headquartered in San Juan Capistrano, Andersen Jones has been one of the leading independent advertising agencies specializing in medical devices and diagnostics since 1985. To learn more, contact Rick Andersen at 949-240-6802 or rick@andersenjones.com.