SAN MATEO--- Aggregate Knowledge Names Pascal Bensoussan as VP of Product Management and Marketing
Aggregate Knowledge Inc., the leader in the Discovery category, today announced that Pascal Bensoussan has joined as vice president of product management and marketing. Bensoussan, who has over 13 years of product management experience in technology and advertising, including most recently Rapt, which was acquired by Microsoft in April 2008, will further define Aggregate Knowledge’s product roadmap and go-to-market strategy as they align with the company’s business and financial objectives.
“Pascal has established himself as an extremely effective leader, bringing solid discipline to framing and execution of product priorities. He has taken to market innovative solutions to some of the toughest enterprise challenges,” said Paul Martino, Aggregate Knowledge CEO and founder. “Pascal will further extend our leadership position in Discovery, continue to differentiate our market-leading offerings and drive our services to millions of more users worldwide.”
Prior to Aggregate Knowledge, Pascal was vice president of product management for Rapt, which was acquired by Microsoft in April 2008. At Rapt, Pascal’s team drove the definition and development of the Rapt’s Media Monetization platform. Prior to Rapt, Pascal spent four years with Sun Microsystems, sharpening his operational and business skills through the design and implementation of several strategic supply chain management initiatives. Before Sun, Pascal worked for CDC Asset Management in New York and Credit Commercial de France in Paris, building risk management applications to help traders manage complex portfolios of financial assets.
Pascal holds an MS degree in Engineering-Economic Systems from Stanford University, an MS degree in Economics, Networks and Planning from Ecole Nationale des Ponts et Chaussees (France), and a BS degree in Mathematics and Physics from Ecole Polytechnique (France).
“Through innovative Discovery offerings and robust technology, Aggregate Knowledge has already opened new revenue and traffic acquisition channels for some of the industry’s most respected companies,” said Bensoussan. “I am very excited to join the team at Aggregate Knowledge and to be able to contribute both proven and creative strategies to delight our customers and further reinforce our leadership position in the marketplace.”
About Aggregate Knowledge
Aggregate Knowledge Pique Discovery offerings enable customers to leverage real-time consumer interest into their advertising and marketing campaigns. Pique Discovery Ads are highly-dynamic ad units that show people what was bought, viewed and read after they see articles on publisher sites. Now products, ratings, reviews, customer stories, rich media, articles and brand elements can be dynamically incorporated into ads and updated based on real-time consumer interests. Aggregate Knowledge delivers more than one billion impressions a month to more than 100 million people. Pique Discovery Network customers include The Washington Post, CBS Mobile, BusinessWeek, LA Times, The Health Central Network, Sony Style, SmartBargains, ShopLocal and Vinfolio. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.