NEW YORK -- (BUSINESS WIRE) -- Affinity Solutions, Inc. (Affinity; www.affinitysolutions.com), the leader in transaction-enabled marketing solutions, announced today that Mike Wagner and Chris Werner have joined the company’s retail leadership team. Wagner will serve as executive vice president, retail, and Werner as vice president, retail business development. Both have deep experience, and strong track records of driving customer success and business growth in the marketing services industry, most recently at Acxiom Corporation.
“The value of our precision-targeted offerings to the merchants we serve, built at the crossroads of payment and marketing ecosystems, is being recognized as never before,” said Jonathan Silver, president and chief executive officer, Affinity Solutions. “We have new and innovative industry solutions in the pipeline, ready to launch in the months ahead. Mike and Chris have the industry experience and leadership talent required to bring those solutions to our retail customers and partners, while creating new opportunities and driving growth for our company. I’m very excited to have both senior executives join our Affinity Solutions team.”
Wagner has had a distinguished twenty-eight year career in enterprise sales, at Touche Ross, IBM, and Acxiom, where he served most recently as vice president of sales for the Consumer Industries Group. He has won numerous achievement awards, and built high performance teams throughout his career. Wagner is recognized as an industry thought leader in the application of leading edge information technology to the marketing disciplines, and has been a speaker at numerous industry forums. Wagner will assume overall leadership responsibilities for Affinity's retail sales and account management functions.
Werner has been a top performing sales professional for the past nineteen years, at DoubleClick, Experian, and Acxiom, where he most recently held the position of global strategic sales executive. Intensely focused on customer success, Werner has brought marketing solutions to many of the top names in the retail and other consumer-facing industries, winning numerous achievement awards in the process. He will continue that work at Affinity, where he will be responsible for working with the company’s strategic retail customers.
The addition of these two sales leaders will enable Affinity to further expand its rapidly growing position in the retail space, a critical facet of the company’s strategy.
About Affinity Solutions
Affinity Solutions is the industry leader in card-linked offers and transaction-enabled marketing. Affinity Solutions leverages proprietary analytics, applied to a range of customer data in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time, for its bank and retailer partners. Affinity Solutions has partnerships with nearly 4,000 national and regional banks, as well as over 25,000 brick-and-mortar retail partners. Its innovative programs incorporate experiential benefits that designed to drive deeper customer relationships for its partners. For more information, please visit www.affinitysolutions.com, or follow the company on Twitter at @AffinitySolutns.