ALISO VIEJO, Calif. -- (BUSINESS WIRE) -- Today, Real Estate Digital (RED) announced the unveiling of a new business venture, Cerulean Media Holding Company, LLC. Cerulean Media is the first digital media agency focused exclusively on the real estate industry and the professionals who serve it.
Cerulean Media will provide design and creative services for both online and offline marketing, website traffic acquisition via Search Engine Optimization (SEO), Search Engine Marketing (SEM) and incremental or non-dues monetization strategies through advertising and data driven direct marketing opportunities.
“Recent research indicates the real estate industry spends over $13B in marketing and advertising online and that amount is expected to keep growing,” said Prem Luthra, former Chief Revenue Officer at Real Estate Digital and now Chief Executive Officer of Cerulean Media.
“Regardless of the technology and productivity solutions real estate professionals select, they will continue to require additional support in the areas of driving more consumer traffic to their website, assisting with customized website design and other online and offline marketing services like banner ad and postcard development, as well as assistance with negotiating advertising relationships with national portals and local newspapers. We’re excited to have created this unique agency that will provide these much needed services to the industry in what we believe is a never before seen organized approach to helping Brokers, MLSs and Agents be successful in the growing online space,” said Luthra.
Cerulean Media is initially being formed by the spinout of several business lines currently operated by RED, namely the Real Estate and Living Media Network (REALM) and eLeadz.com.
“RED and Cerulean Media will operate as separate companies, though they will work very closely with one another on mutual projects,” said Jay Gaskill, Real Estate Digital’s Chief Executive Officer. “Additionally, we’ve contributed members of the team to this new business opportunity. In addition to Luthra, his team will be comprised of professionals that along with having worked at RED, have also worked at leading real estate and online media companies such as: Move/Realtor.com, Autobytel.com, Realty Trac, Experian Interactive, Homebuilder.com, Newhomeindex.com, Help-U-Sell and Go Apply.com.”
If you would like more information on Cerulean Media, please visit: www.ceruleanmedia.com.
About Cerulean Media
Cerulean Media provides design and creative services for both online and offline marketing, traffic acquisition via Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and website monetization strategies through advertising and data including include Real Estate & Living Media® advertising platform and eLeadz® consumer mortgage leads. The company provides services for real estate professionals and lenders. Visit us at ceruleanmedia.com, Facebook.com/CeruleanMedia and Twitter: @CeruleanMedia
About Real Estate Digital
Real Estate Digital is the leading provider of truly integrated technology, media and data solutions to real estate franchisors, brokerages, agents and MLS organizations and associations. Its offerings include rDesk® Websites, reDataVault®, TransactionPoint®, DocCentral™, FormCentral™, MLS Portal, Neighborhood & School Reports, rDesk® CRM, rDesk® CMA and rDesk® IDX. The company has relationships with over 500 MLS organizations, 350 broker companies, nearly 60 settlement services companies and more than 190,000 real estate professionals. Visit us at realestatedigital.com, Facebook.com/redigital and Twitter: @re_digital