RALEIGH, N.C., Aug. 16, 2013 /PRNewswire/ -- Expion, a social media software company, and Ignite Social Media have partnered to offer Expion's Social Advocator fan engagement application to brands looking to increase their effective reach with influencers. Chrysler Group LLC's Jeep® brand is one of the first brands to leverage the easy-to-use browser plug-in, giving fans a simple way to connect with and share the Jeep® brand way of life through engaging imagery.
Using the Social Advocator tool, brands can push content directly to a plug-in within a fan's browser window, enabling them to quickly and easily become advocates for a brand by sharing its content across their own personal Facebook, LinkedIn and Twitter profiles. Unlike brand content posted to Facebook Pages and other social networking sites, the application allows fans to share content that was created for an individual rather than a brand, and brands can produce custom content specifically for consumer-to-consumer sharing.
"Social Advocator is transforming the ways brands think about influencer marketing," said Peter Heffring, CEO of Expion. "Facebook has become more saturated with content and users, but with Social Advocator they can bypass the clutter and reach their influencers and fans outside of the Facebook platform."
The application is ideal for passion brands with fans eager to embody and showcase a specific lifestyle, making it the perfect way for a brand to connect with its community. With Social Advocator, brands have the ability to open a completely new, direct line of communication with its Facebook fans, allowing them to identify themselves as influencers by downloading the plug-in to consume and share content. At launch, all of the content pushed to Social Advocator users will be completely unique to the Social Advocator channel.
"Our clients are constantly looking for new, innovative ways to connect with their fans and Social Advocator revolutionizes the lines of communication between brands and their potential advocates," said Jim Tobin, President of Ignite Social Media. "Passion brands l have the opportunity to provide content uniquely tailored to fans, which greatly increases the chances that those fans will become brand advocates."
Social Advocator for Fans is available now and currently being used by the Jeep brand and other Expion clients. To learn more about Expion's Social Advocator please visit: http://www.expion.com/software/social-advocator-fans/
Expion alleviates top pain points for brand marketers by providing a proven way to understand, manage, control and grow a brand's social media presence - at both a local and global level. Leading brands use Expion for their social media management, including AMC Theaters, Applebee's, Coca-Cola, H&R Block, Hilton Worldwide, Home Depot, Kraft, Mattel and Mondelez International. With unmatched brand and competitive insights, and total control across Facebook, Twitter, Google+, YouTube and more, Expion ensures strong social marketing performance. For more information, please visit www.expion.com.
About Ignite Social Media
Ignite Social Media is the original social media agency®. Founded in 2007 as one of the world's first social media agencies, Ignite Social Media designs and executes strategic social media marketing programs for some of the world's largest consumer brands, including Microsoft, Samsung, Chrysler, Nike, Disney, E&J Gallo, and Carlson-Rezidor Hotel Group. In 2012, Inc. 5000 ranked Ignite Social Media among the fastest growing companies in America and The Triangle Business Journal named the agency one of the "Best Places to Work." Headquartered in Raleigh, NC, the agency also has an office in Detroit, MI and is staffed by a team of 120 marketing professionals. For more information on Ignite Social Media visit www.Ignitesocialmedia.com or www.facebook.com/Ignitesocialmedia.
SOURCE Expion; Ignite Social Media