AUSTIN, Texas -- (BUSINESS WIRE) -- TrendKite, the company changing the way marketing and media results are measured, today announced it has secured $1.2 million in Series A funding led by Silverton Partners. TrendKite has developed a robust predictive analytics platform changing the way companies measure ROI for marketing and communications efforts.
Additional investors participating in the round include DreamIt Ventures, Raymond Walheim (Founder at Inovalon), Rodrigo Carvalho (Founder & CEO, BlackLocus - acquired by Home Depot), Joshua Baer (Founder at OtherInbox; Managing Director at Capital Factory) and Sean Spector (Founder at GameFly).
The ability for companies to implement a combination of quantitative and qualitative analytics has been largely absent in the realm of media. TrendKite leverages predictive analytics to provide customers with recommendations for improving or adjusting marketing efforts to ensure better ROI.
"We are extremely grateful for the opportunity afforded to us by our world class team of investors," said Matthew Allison, CEO and Co-Founder of TrendKite. "Companies deserve to be able to answer that question that has been long unanswered: ‘How do we measure success when it comes to media?’ Our platform was designed specifically to answer that question with definitive, meaningful results that impact your bottom line. We want to be a game changer for a new market bringing data into the world of media.”
TrendKite also announced today general availability of its cloud-based platform delivering nearly instantaneous data for its customers. The platform provides a media dashboard and reporting service available to customers via a subscription pricing model.
"We quickly recognized the executive team at TrendKite had the right combination of experience, vision and technology differentiation to become the market leader in this sector,” said Morgan Flager, Partner at Silverton Partners. “The world of media is changing nearly as fast as the technology realm. A competitive advantage in the form of advanced media analytics is extremely powerful - we are extremely excited about our investment in TrendKite.”
TrendKite’s cloud-based technology platform is currently deployed in beta in Fortune 500 companies including Nikon and the OpenStack Foundation.
“As the CMO role continues to play a larger role in the enterprise, we believe companies are going to need a different set of tools to gain comprehensive insights revolving around media and marketing strategy,” said AJ Bruno, Co-Founder and President at TrendKite. “We are on a mission to change an entire industry and bring it into the 21st century.”
Patrick Brannen, Co-Founder and CTO, rounds out the TrendKite C-level executive team. Funding will be utilized to expand top technical and sales teams at its Austin corporate headquarters.
TrendKite is a rapidly growing startup changing the way businesses measure marketing and media results. Businesses and agencies utilize TrendKite’s predictive analytics to identify and leverage media analytics with actionable insights. For more information, please visit http://trendkite.com or follow us on Twitter @TrendKite.