KANSAS CITY, Mo., Aug. 22, 2013 /PRNewswire/ -- Gragg Advertising, a full-service, strategic advertising agency in Kansas City, has announced updates to their interactive lead management software AlpineStats. AlpineStats allows clients to fully monitor each individual aspect of their marketing campaigns through a fully customizable and dynamic tracking and reporting tool.
"AlpineStats is an important platform for our clients and we are both constantly looking for ways to improve the software, and working to adapt to changing online platforms. Updates to the software happen twice a year and are based on a combination of client feedback as well as the natural evolution of the platform to changing technologies in existence," Michael Schuler, Chief Information Officer of Gragg Advertising, said.
In addition to updates affecting the sites look and feel, the vast majority of current updates done to AlpineStats involved back end optimization to meet Gragg Advertising's clients' growing needs. Updates included decreasing page load times, increasing the capacity of file size, and added online access to weekly reporting.
"One thing that is very important to Gragg Advertising is our approach towards constantly evolving our systems. By constantly looking for new ways to improve the user experience of AlpineStats and increase the efficiency of its functionality, Gragg Advertising remains at the forefront of new technologies. Our clients' needs are the most important thing to our agency and these updates are a direct reflection of that ideal," Darryl Mattox, President of Gragg Advertising, said.
Each update to AlpineStats enhances Gragg Advertising's standalone product offering, Alpine SaaS. Alpine SaaS allows clients to white label license their own lead management software, which works in conjunction with their reporting interface.
About Gragg Advertising
At Gragg Advertising, we don't believe people who say they can brand you with accountable messaging. Nowadays, they should have to prove it with metrics and analytics. For over 20 years, we've done just that and proved how integrated marketing works with full-service quantifiable branding driven by proprietary online technology. Our style of direct-response marketing also holds us accountable to optimize your campaign's performance with the right mix of media and message. We couldn't imagine doing business with you any other way. Get integrated marketing with responseability . Learn more at www.graggadv.com.
Brian Van Note
Public Relations Specialist
816.994.1300 ext 308
SOURCE Gragg Advertising