LOS ANGELES -- (BUSINESS WIRE) -- Penthera, a privately-held software firm that has developed a platform that elegantly delivers TV shows and movies to mobile devices for offline playback, today announced it has selected Bob Gold & Associates, a full-service public relations agency, to lead its communications program.
Penthera solves one of the most frustrating TV Everywhere problems – how to efficiently move large video files to consumers’ mobile devices for offline viewing. Many critical functions must be addressed simultaneously at the uplink, head-end and mobile device. Bandwidth utilization and content windowing are just some of the issues Penthera’s software expertly addresses.
“Bob Gold & Associates is widely recognized in the cable TV industry for its award-winning work for programmers, distributors and suppliers,” said Michael Willner, president & CEO of Penthera. “We’re confident they will serve as an invaluable partner.”
Penthera’s software engine, Cache & CarryTM, is the first of its kind that is designed specifically for cable operators and TV network programmers to ensure a competitive advantage by offering a streaming video alternative. Penthera’s senior executives previously led one of the country’s largest cable companies, Insight Communications.
Penthera’s one-of-a-kind platform is intended for subscribers of the nation’s largest multiplatform video distributors and programming networks, on both Android and iOS devices.
“TV Everywhere actually ISN’T everywhere. Consumers, on the go, don’t always have a high-speed, consistent Internet connection to stream video content. All too often Internet access isn’t available, or only at a significant charge and may still be inconsistent in quality,” said Bob Gold, president and owner of Bob Gold & Associates. “Penthera has the right technology at the right time.”
About Penthera Partners Inc.
Penthera solves a difficult and important problem: how to move very large HD video files to mobile devices via cloud technology. Penthera has built a patented core software engine to do just this. For more information, please visit www.penthera.com.
About Bob Gold & Associates
Bob Gold & Associates provides strategic public relations and marketing services for the communications and high-tech industries. Specializing in the marketplace where video, high-speed data, and telephony collide, the agency’s client roster includes software, hardware, infrastructure and content companies. For more information, visit www.bobgoldpr.com.