DUBLIN -- (BUSINESS WIRE) -- Research and Markets (http://www.researchandmarkets.com/research/gwb6s3/consumer) has announced the addition of Canadean Ltd's new report "Consumer Attitudes and Online Retail Dynamics in the US, 2013" to their offering.
The retail industry in the US has transformed significantly in the past few years, with physical stores shutting down across the country and more consumers shopping online. There has been a tremendous change in consumer buying behavior as they now have a wide range of products, brands, and channels to choose from. In a sea of choices, consumers are leveraging technology and are becoming more and more tech-savvy, with increasing usage of mobiles, internet and social media in the shopping process.
The practice of show rooming, or screening a product in a retail store and then purchasing it online, and web rooming, or screening a product online and then buying it in a retail store is becoming increasingly common. According to an Accenture survey, around 73% of consumers surveyed, had participated in the practice of show rooming at least once in the last six months, while 88% have been web rooming.
Furniture and floor coverings was the fastest-growing product group with a CAGR of 14.79% during 2007-2012, followed by electrical and electronics with a CAGR of 11.92% during the same period. Electrical and electronics was the largest product group with 33.6% of total retail sales in 2012.
Consumer Attitudes and Online Retail Development in the US, 2013 is the result of extensive market research covering the online retail industry in the US. It provides the magnitude, growth, share, and dynamics of the online retail market in the US. It is an essential tool for companies active across the US's online retail value chain and for new players considering entry into the US online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the US online retail environment.
By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.
Key Topics Covered
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of the US Online Shopping Environment
3.2 Consumer Attitudes and Behavior
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.2 Channel Dynamics
4.3 Category Dynamics
5 Case Studies: Leading Online Retailers in the US
5.1 Retailer 1: L.L.Bean
5.2 Retailer 2: Bestbuy.com
5.3 Retailer 3: Saks.com
5.4 Other Innovative Retailers in the US
For more information visit http://www.researchandmarkets.com/research/gwb6s3/consumer
Source: Canadean Ltd
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