BOSTON -- (BUSINESS WIRE) -- Moontoast, an innovative Social Rich Media advertising platform leader, announced a partnership with Shoutlet, the leading independent cloud-based social marketing platform to help brands create, publish and track social rich media ads on the Shoutlet platform, ultimately driving visibility into a brand’s campaign Key Performance Indicators (KPIs) and social ad ROI.
The partnership allows brands an upleveled approach in creating social campaigns supported by rich media ads for a well-built, cohesive social outreach, ensuring that an intelligent strategy is behind every engagement with fans.
“Shoutlet makes it easy for brands to make the most of their social presence,” said Shoutlet President and COO, Aaron Everson. “And this partnership with Moontoast removes the need for multiple products when it comes to social ads. Utilizing Moontoast’s Rich Media ads in conjunction with our platform will give our customers the ultimate tools for generating brand awareness and increasing engagement.”
Brands are actively looking to leverage the vast creative and interactive capabilities of Social Rich Media with owned and earned media, as well as paid media. This partnership will enable mutual clients of Moontoast and Shoutlet to use Moontoast’s Social Rich Media as a more interactive form of in-feed content marketing, managed across all major social networks with Shoutlet’s Social CRM.
“This partnership was a no-brainer. Rich media on social continues to make huge strides for brands looking to prove their Social ROI. But adding in the capabilities of Shoutlet’s platform as a hub for publishing and tracking is gold,” said Moontoast CEO, Blair Heavey. “We believe that social ads need to be branded, interactive experiences that deliver rich engagement, and Shoutlet’s capabilities fall directly in line with that mission.”
Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading, enterprise-class functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit www.shoutlet.com or @shoutlet on Twitter.
Moontoast is the leading provider of social rich media advertising technology and services to brand advertisers and agencies. Moontoast’s Social Rich Media Ad platform enables the creation and distribution of mobile-responsive rich media ad units through all social channels including Facebook, Twitter and Tumblr. The interactive ad units provide branded video, audio, and data capture across multiple device and OS types, and delivers actionable analytics. Moontoast is a proven innovator chosen by Facebook for an Innovation Award among their Preferred Marketing Developer program. The company has worked with leading brands, including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan. Moontoast is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com/.
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