SOFIA ANTIPOLIS, France -- (BUSINESS WIRE) --
Most of us are scared of the dark, of what we cannot see, of what we
cannot understand. So is the online video advertising industry.
Reaching a size when it could no longer hide under its publisher’s expensive inventories, it had to face its big boogie monster: the Ad Exchanges.
While companies tried to see through URL and Sites by squinting their eyes or to find comfort in a stack of Cookies, one company decided to close their eyes and listen.
DynAdmic developed a proprietary audio technology that analyzes video’s
audio track and classify it based on categories and keywords. By relying
on listening, they demystified the ADEX and showed that even the
scariest monsters might have a golden heart hidden inside: a premium
highly targetable inventory at a competitive price.
“We provide a 3-level brand safety: URL & site, video player and video content” says Stéphane Bonjean co-founder and CEO, “that let our clients sleep peacefully at night”.
To keep company to brand safety, they offer a wide variety of targeting options allowing for broad or very specific audience targeting. You can go from targeting women in general to targeting only female viewers living in San Francisco and interested in yoga.
Knowing only understanding can beat fear, the trust developed between DynAdmic and its clients is based on total transparency. Transparency concerning targeting options but also reporting tools. Every client has an interface with access to real-time analytics to understand and optimize their campaigns and compare with their own results.
Results that speak for themselves and validate the campaigns’
efficiency: a high Click-Through-Rate and an average of 75% full
completion rate allowing for an economical Cost Per Visualization. The
mix of protection, transparency and results give advertisers and brands
the confidence they need to tackle the Ad Exchanges market.
One thing is for sure, once you get used to your room, there is no better place to be.
DynAdmic, is a marketplace that allows media buyers to purchase premium online video advertising inventory through a proprietary audio recognition technology that targets specific audiences based on the video’s content.