SAN FRANCISCO -- (BUSINESS WIRE) -- Bislr today announced a new version of its intelligent marketing operating system, with industry-first tools that enable you to create multi-channel marketing campaigns in days – instead of months. New features and functionality include Autopilot, a drag and drop app that lets anyone on the marketing team create campaigns with no technical skills required, plus Landing Page, GoToWebinar, Persona Targeting and much more. With the enhancements, Bislr expands its intelligent marketing platform to support lead nurturing campaigns that go way beyond email.
More than half of large organizations have already deployed or will deploy marketing automation solutions in 2013, however, there is widespread frustration in the experience. Many users struggle with solutions that are overly complicated, time-consuming, require dedicated administrators or expensive consultants and offer minimal personalization. The results are often email campaigns and landing pages that look, feel and perform in a generic manner.
“We want to do for marketing automation what Steve Jobs and Apple did for mobile – take an experience that sucks and remake it from the ground up,” said Michael Sharkey, CEO and co-founder of Bislr. “Most of the tools out there are too difficult to use. As a result, many customers tell us that they are using these products to do little more than email. By leveraging an entirely new class of technologies that enable in-browser, drag and drop authoring – we make it easy for marketers to create campaigns that can truly drive an experience across multiple touchpoints.”
Launched in February 2013, Bislr is quickly setting a new benchmark for how enterprise applications should perform. Its unique blend of in-browser applications are simple to use, yet make developing multi-channel campaigns trivially easy. High-profile customers that have signed on since launch include DocuSign, Cambium Networks and SOL Republic.
“We might look like a start-up, but as the former broadband wireless infrastructure group at Motorola, Cambium Networks has the revenue, processes and employees one usually sees in a public company," said Cambium’s Vice President of Global Marketing, Michelle Pampin. "We considered a lot of solutions and Bislr was the only one that truly anyone in our company could use – for the first time I don’t need a programmer on my team. It's early days yet, but we’re thrilled with what we've been able to do in lead nurturing and demand generation, which goes beyond email marketing to leverage Twitter and other social channels. Plus, we successfully integrated with our CRM system within a month to enable ROI measurement and reporting.”
New applications and features in Bislr include:
New app enables in-browser drag and drop creation of multi-channel campaigns, including web, mobile, social and offline. Although many companies ship a campaign-planning tool with their offerings, Bislr is the first to provide an easy way for non-technical marketing professionals to author complex lead nurturing campaigns with ease. Connect your campaign flows to any web application that utilizes either web hooks or a REST API. For example, with Bislr AutoPilot, a marketer can set up a workflow that sends an email with more advanced tips after a prospect has used its freemium SaaS product the first three times, thereby driving deeper usage of the product and ultimately conversion to paying status.
Bislr Landing Page
Allows customers to apply Bislr and its marketing automation functionality within the context of any content management system. Simply drag and drop the Bislr landing page application (into Chrome) for more immediate access to the customer intelligence and campaign authoring tools Bislr provides.
Bislr Persona Based Targeting
Bislr utilizes “smart lists” within the product to automatically segment prospects by job title or vertical market. Additional smart lists can be set up to target by persona. Dynamic content delivery is enabled as part of the landing page application, so that marketers can deliver different content to different personas in an automated manner.
3rd Party Integration
Connects to Demandbase, Eloqua, NetSuite and Salesforce to support customers with a pre-existing investment in these systems for account-based personalization, lead distribution and CRM.
Pricing and Availability
Pricing for Bislr starts at $1,000 per month for the Professional edition and $2,500 per month for the Enterprise edition. Learn more at www.bislr.com/pricing.
Founded in 2011, Bislr received $3.5 million in Series A financing from Southern Cross Venture Partners, Terry & Katrina Garnett and Tim Draper. Bislr – pronounced “Biz-ler” – makes an intelligent marketing OS for marketing automation, content management and real-time analytics. Ideal for marketers in mid-market and enterprise settings, customers rely on Bislr to create and optimize lead nurturing campaigns, landing pages and campaign/microsites for the social and mobile era. With Bislr, digital marketers can create, deploy and measure the impact of their campaign in just days instead of months – all without any IT support. And its easy drag and drop framework means all assets are available immediately and can support real-time testing and analytics. Customers include Cambium Networks (formerly Motorola’s infrastructure group), DocuSign and SOL Republic.