SAN FRANCISCO -- (BUSINESS WIRE) -- Stitcher, the mobile leader in on demand news, entertainment, sports and talk radio, today announced full integration in select 2014 Mazda3 vehicles. Mazda3 drivers can now access Stitcher’s extensive collection of over 18,000 top programs on demand to create their own personal entertainment experience. Drivers can access up-to-the-minute episodes of their favorite radio programs, create playlists of their favorites, and stream them directly to the vehicle’s infotainment system via the Stitcher Radio App.
Consumers spend a tremendous amount of time in their car – commuting to work, stuck in traffic or running errands. In-car entertainment options are rapidly picking up steam, and as more vehicles with built-in apps hit the road, consumers are becoming more reliant on these easy-to-use, personalized listening options. Stitcher is currently integrated in over 50 automotive models and over 4 million vehicles, allowing drivers to access their favorite content on-the-go, when it’s most convenient for them.
“Over forty percent of Stitcher users are listening in the car, and the average American commute is 1 hour each day and rising,” said Noah Shanok, Co-Founder and CEO of Stitcher. “The possibilities of in-car entertainment systems are still being explored, and we’re thrilled to be working with Mazda to continue innovating the way we spend our time on the road. We are committed to making the in-car entertainment experience as easy to use as possible through great interface design and industry-leading technology.”
“Stitcher radio content is a wonderful complement to the Mazda driving experience,” said Tim Barnes, director, product planning and strategy, Mazda North American Operations. “In-car entertainment should be seamless, and we’re excited to offer our customers full integration with Stitcher to consume their favorite programs while driving the all-new 2014 Mazda3.”
Key features of Stitcher’s integration with Mazda include:
Stitcher delivers personalized audio programming on demand, directly to your mobile device. Stream the latest in news, sports, talk, and entertainment anywhere without the need to synchronize content or depend on traditional radio programing. Stitcher is the easiest way to discover the best of over 18,000+ shows and live stations, with customized recommendations based on your listening activity. Stitcher is integrated with Mazda, Ford, GM, Mini and BMW vehicles and has been downloaded over 9 million times. Stitcher is available for iPhone, iPad, Android, Kindle and Nook devices in the Apple and Google Play stores or at www.Stitcher.com.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.