LAS VEGAS -- (BUSINESS WIRE) -- CCA ANNUAL CONVENTION: Empirix today released a new analytics platform that turns terabytes of data into real-time intelligence for improving customer experience and performance management as well as strategic business decision making. Empirix IntelliSight is the first solution of its kind designed to remove much of the cost and implementation barriers associated with Big Data in mobile, telecom and enterprise-wide deployments.
Organizations can use Empirix IntelliSight to easily unlock insights from information-rich network feeds and efficiently enrich and correlate them with existing warehoused data for deeper insights. Empirix's unique application packages, algorithms and visualization options ensure that users anywhere in the company can quickly generate intelligence and fully explore the nuances behind those results.
“The vast amounts of data generated by communications networks are a valuable source to understand customer behavior and usage patterns. Empirix IntelliSight cuts through the noise and provides actionable intelligence by applying real time analytics, enabling CSPs to differentiate based on improved customer experience,” said Anil Rao, analyst at Analysys Mason.
Communication Service Providers (CSPs) face unprecedented challenges when it comes to Big Data. As networks have become more sophisticated and 4G services proliferate, the amount of apps and consequently data they generate is increasing daily. Customer bases and applications are expanding as mobile technology becomes more accessible. New requests, devices and ideas are continuously being introduced and usage patterns seem to shift daily.
Large enterprises are contending with similar challenges as they attempt to integrate voice and video with the traditional client-server data applications. Also, the aggregation of information from multiple applications, networks, locations and departments is fundamental to a complete understanding of performance and business issues.
Companies urgently need intelligence to both stay ahead of performance issues and effectively navigate competitive landscapes. However, they have run into significant roadblocks when it comes to quickly and efficiently deriving meaning from so much disparate information.
Until now, there has been a lack of solutions for quickly and efficiently deriving meaning from so much disparate information. Empirix IntelliSight is revolutionary, combining many advantages in a single platform:
“Network operators as well as enterprises combining UCM and data need big-picture intelligence about how customers interact with their networks,” said Tim Moynihan, vice president of marketing for Empirix. “Empirix IntelliSight is the next step in our evolution toward providing increasingly comprehensive analysis capabilities. It takes masses of unstructured data, organizes, enriches and presents it as intelligence comprehensible to decision makers who don’t have engineering backgrounds. It shows operators how well they are meeting evolving customer needs – and how to do it better and more profitably.”
Empirix IntelliSight is another key element of the Empirix System Architecture (ESA) that provides unique, scalable and custom-oriented solutions for every company that needs visibility and control over applications, networks, customers, and performances.
For images and additional information please visit http://www.empirix.com/solutions/products-services/intellisight-visualizations.aspx.
Empirix is the recognized leader in end-to-end network performance visibility with the unique ability to analyze customer behaviors by application in real time. We help service providers, mobile operators, contact centers and businesses master complexities and optimize business processes to reduce operational costs, maximize customer retention and grow top-line revenue. Through testing, monitoring, analytics and intelligence, Empirix helps companies around the world realize the full value of their technology investments. For further information, please visit www.empirix.com.
Empirix is a trademark of Empirix Inc. in the United States and other countries.