FRESNO, Calif., Sept. 18, 2013 /PRNewswire-iReach/ -- OnFarm Systems, the first integrated agriculture management software to help farmers maximize inputs, reduce risk, and improve crop health, has named Tom Devol as its new Director of Sales and Marketing.
Tom, who served as a District Sales Manager for Rain Bird's newly acquired ClimateMinder product, will be in charge of managing and increasing OnFarm's network of partners, channels, and direct customer sales.
Tom has long been one of the industry's most forward-looking and outspoken advocates for the use of new technology in agriculture. With a substantial background in irrigation design and farm-related technological innovation - and over a decade's experience assisting more than 100 California farming operations.
He has worked with wireless, real-time sensor-based solutions that enable growers to monitor and control their field irrigation processes more effectively. He brings broad experience, and tools to growers, allowing them to reduce costs associated with their use of resources that are essential to their businesses, such as water, energy, fertilizers, chemicals, pesticides and water pump energy consumption.
"The expansion of our senior team further strengthens our ability to meet the needs of our customers," noted Lance Donny, CEO of OnFarm. "Tom's comprehensive understanding of agriculture technology solutions and software will greatly benefit OnFarm, our partner network, and our growers."
Before joining OnFarm, Mr. Devol oversaw sales for ClimateMinder, where he established that company's partner channel network. ClimateMinder was acquired by Rain Bird in December of 2012.
Prior to ClimateMinder, Mr. Devol was a sales manager for PureSense, helping them achieve significant growth in soil moisture monitoring.
He and his wife Peggy live in Chico, CA, and have three children.
About OnFarm: OnFarm is the first Software-as-Service (SaaS) company to combine a comprehensive array of agriculture data from premier hardware and information providers into a single grower-friendly management and decision platform.
Media Contact: Lance Donny, OnFarm Systems, 559-483-9508, email@example.com
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SOURCE OnFarm Systems