SAN FRANCISCO -- (BUSINESS WIRE) -- Sitecore, a global leader in customer experience management software, today announced that it has been positioned as a “Champion” in the 2013 Info-Tech Research Group’s report for Web Experience Management (WEM).
According to Info-Tech Research Group, Web Experience Management is about the creation of tailored experiences and converting website visitors into customers and fans.
For organizations to deliver a personalized and on-going experience for their website visitors, they must respond to the increase of mobile device usage and expand their digital presence by delivering optimized content for mobile devices, including the development of mobile apps. Organizations also need to align marketing campaigns across multiple channels, including email and social.
“At Sitecore, we offer the leading customer experience platform that lets marketers own the experience they deliver to their customers and prospects,” said Jeff Thomas, CMO, Sitecore. “'Champions' in the Vendor Landscape: Web Experience Management research report are vendors that offer leading products, have a strong market presence and are the trend-setters for the industry. We are honored to be recognized by Info-Tech for our leading web experience solution.”
“Sitecore provides multi-channel support for marketing campaigns, complete with an optimization center that allows marketers to see their campaign’s progress, identify issues and provide prescriptive advice for changes to achieve greater success,” said Michael Seifert, CEO, Sitecore. “The company is undergoing tremendous global growth and provides a powerful, scalable and flexible solution for multi-channel web experiences.”
Info-Tech Research Group’s Vendor Landscape for Web Experience Management recognizes outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category.
Sitecore is the global leader in customer experience management software. We deliver highly relevant content and personalized digital experiences that delight audiences, increase loyalty and drive revenue. With Sitecore, marketers can own the experience of every customer that engages with their brand across every channel. More than 3,000 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, and Microsoft – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
About Info-Tech Research Group
With a paid membership of over 30,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a sixteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.