ATLANTA -- (BUSINESS WIRE) -- Dr. Jon Higbie, a partner at Revenue Analytics, Inc., will be chairing a session on Big Data Analytics at the 2013 Institute for Operations Research and the Management Sciences (INFORMS) Annual Meeting in Minneapolis, Minnesota.
The INFORMS Annual Meeting is designed to bring together Operations Research experts from industry, academia and government to discuss advanced analytics research and practices. It will be held October 6-9, 2013 at the Minneapolis Convention Center.
“Big Data is technically defined by the 3Vs of Volume, Variety and Velocity, but the key to success with Big Data is in using it to generate business insights,” Dr. Higbie remarked. “Practitioners of Revenue Management have rich experience in crunching large datasets to better segment their customers and provide more targeted offerings to consumers.”
The panel session, entitled “Big Data Analytics Case Studies in Pricing and Revenue Management,” will feature presentations from InterContinental Hotels Group, Mailchimp.com, Google and Revenue Analytics, Inc. which provide practical illustrations of how Big Data can be converted into actionable insights.
The session will commence Sunday, October 6, at 1:30 pm CDT. Information about the event can be obtained from INFORMS. http://meetings.informs.org/minneapolis2013/register.html.
Copies of Revenue Analytics’ presentation, “Big Data Means Nothing Without Big Data Analytics,” co-authored by Dr. Jon Higbie and Dr. Anand Srinivasan, may be obtained from Revenue Analytics, Inc.
About Revenue Analytics
Revenue Analytics is the world’s leading consulting firm in designing visionary capabilities in Pricing and Revenue Management. Revenue Analytics partners with clients to create elegant solutions that deliver high impact results. The firm’s principals have successfully facilitated more than 100 previous clients uncovering over $10 billion in additional revenues. For more information, visit www.revenueanalytics.com.