DALLAS -- (BUSINESS WIRE) -- ad:tech New York 2013, the largest digital marketing event of the year, held November 6-7 at Javits Center, is thrilled to announce new details and features for the Startup Spotlight Series, a competition that acknowledges and rewards the most enterprising and innovative new companies in digital marketing today. With a new location in the Expo Hall on the Spotlight Stage, four startups will pitch each brand, MasterCard and Tourneau, Inc., for a total of eight finalists.
Those finalists will receive free exhibit space in Innovation Alley as well as coaching throughout the competition from ad:tech New York partner Evol8tion, who specializes in connecting startups with brands.
"We are excited to participate in such an esteemed event as ad:tech,” said Scott McAllister, senior vice president of marketing and digital experience at Tourneau. “We're always looking to take advantage of Digital technology advances to forward our business, and this competition is the perfect way to get in at the 'ground level' on new advances. We look forward to seeing the competitors."
“As consumers continue to embrace a digital lifestyle, this has implications in the ways they want to be marketed to,” said Adam Broitman, vice president of digital marketing at MasterCard. “Having the opportunity to hear from cutting edge start-ups who are tapping in to this revolution is a win-win.”
“I’m very excited about the way the competition will pan-out this year. With such huge brands like MasterCard and Tourneau , the quality of startups that submitted this year, and with us bringing the sessions to the show floor, this year’s Startup Spotlight is likely to be the best yet,” said Aquia Francisco, content manager at ad:tech. The two winners of the competition will have the opportunity to bring their pitch in-house. In addition, for the first time, they will each also receive $25,000 worth of digital advertising from Adweek, the Official Startup Spotlight Series Award Sponsor.
ad:tech also added new expo floor features to tailor to the ever-changing digital marketing industry. These features include:
“We’re thrilled to announce these new additions to the ad:tech event as we feel these added features cater to the disruption we’ve seen in the ad:tech industry this year,” said Nicole Buraglio, marketing director at ad:tech. “As the largest digital marketing show, we’re excited to see the innovation and industry advancements brought to this event.”
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 9 shows in six countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.
MasterCard (NYSE: MA), http://www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
Tourneau is ever evolving to provide the best luxury watch buying experience and watch service to its customers. The company currently holds an unrivaled presence in the luxury watch retail market, with 38 stores throughout the country, as well as a newly launched e-commerce site, Tourneau.com.
Evol8tion connects early stage startups with leading brands to solve business and marketing challenges with technology solutions. We believe that when startups and brands collaborate upstream in the development process, both parties benefit. Startups have the opportunity to prove concept and scale, while brands have access to unparalleled innovation and first mover advantage. Evol8tion enables these matches via their proprietary education and execution service lines, providing brands a strategic framework to identify the most relevant, viable startups for their business. Evol8tion is completely brand funded, and never charges startups.