SEATTLE -- (BUSINESS WIRE) -- Research and analytics firm Blueocean Market Intelligence announced today that Shannon McGuire has joined the company as vice president of client development to help clients make smarter decisions through the synthesis of data analytics, market intelligence and social intelligence.
A well-respected market intelligence industry executive, McGuire has more than 20 years of experience in the implementation of large-scale customer insight programs, and a special expertise in global market research, data synthesis, data visualization, and social networking and collaboration software.
“McGuire is a stellar addition to our team,” said Blueocean Market Intelligence CEO Kumar Mehta, Ph.D. “He has the expertise and service dedication necessary to help our clients incorporate a 360 degree perspective around their most difficult challenges and a proven track record of helping clients drive growth and increase profitability.”
In addition to managing sales and research teams throughout his career, McGuire has consulted with major Fortune 500 corporations and built out expertise in data synthesis, dashboards and data visualization. Further, in 2008 McGuire founded a software company and created a groundbreaking CRM platform that brings together visual relationship mapping and collaboration functionality, giving him a unique set of insights into the technology industry.
Prior to joining Blueocean Market Intelligence, McGuire held senior positions with Maritz Research, Millward Brown, Market Strategies International, Lieberman Research Worldwide and Research International.
McGuire earned a Bachelor of Science from the University of Illinois in Consumer Economics.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence. Combining the talent, speed and cost benefits of a flat world, with vast experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multinationals across all major industry sectors.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes over 650 professionals specializing in data analytics, social intelligence, market intelligence, mobile and emerging markets. To learn more, visit www.blueoceanmi.com.