BEVERLY HILLS, Calif. -- (BUSINESS WIRE) -- ACTV8.me announced today that it is working with global tech leaders NCR and Intel to launch a cloud-based, digital TV wallet that will be made available to millions of TV viewers around the world. The technology seamlessly integrates with television advertising, closing the loop on the consumer’s path to purchase, from watching a commercial during a show to walking into a retailer to redeem the offer.
“Television sets were once passive and disconnected from viewers. Now, they are bi-directional entertainment networks capable of actively forming simple, monetizable relationships with viewers,” said Brian Shuster, Founder and CEO of ACTV8.me, a technology & media company that got its start in television in 2012. “With NCR and Intel, we are working closely with the only two companies in the world with the technology, expertise and reach to make our new digital TV wallet possible.”
NCR is the global leader in consumer transaction technologies, turning everyday interactions with business into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 300 million transactions daily across the retail, hospitality, financial and travel industries.
“NCR is committed to delivering innovation with companies like ACTV8.me and Intel to drive adoption of creative digital technologies that deliver measurable business value,” said Chris Lybeer, Vice President, Retail Business Development at NCR. “Together, by marrying our marketing and loyalty software and enterprise integration capabilities with ACTV8.me’s leading consumer-facing technology, we have a unique opportunity to use the technologies that consumers are embracing when shopping, dining, banking and traveling to create disruptive change in the dated television advertising model. This will drive greater profitability for the television networks while empowering consumers to engage with retailers in real time with increased flexibility and greater control when watching their favorite programs.”
Intel-based intelligent systems are already a global presence, woven into the fabric of our daily lives. Intel consistently brings new industry standards and innovative retail solutions to the marketplace, ranging from retail kiosks and self-service POS to digital signage content management and telecommunications infrastructure.
"Intel is enabling a rich ecosystem around its Intel® Retail Client Manager to deliver branded experiences to consumers across channels and digital touch points, including television and digital signage networks,” said Jose Avalos, Director of Visual Retail at Intel. "This new TV wallet is a transformational capability of this ecosystem that effectively changes traditional television advertising as we know it. The TV wallet solution allows advertisers to bundle digital currency with each of their TV ads, creating enhanced levels of engagement and value for TV audiences.”
The TV wallet is the first phase of a larger organic, multi-screen experience ACTV8.me is preparing to launch within the television industry. Key to these experiences and the technology is its ability to operate autonomously as its own transactional ecosystem without support from the traditional partners that social second screens apps are reliant upon.