BLUE BELL, Pa. -- (BUSINESS WIRE) -- By turning photos into action, Picture Mosaics' social and interactive mosaic solution has played a vital role in diabetes awareness throughout 2013. The American Diabetes Association (ADA) continues to shed light on the seriousness of the disease with their interactive photo mosaic campaign.
The online photo mosaic platform creates an activation where fans, customers, and guests can upload their photos to the mosaic and become part of the bigger picture. With Picture Mosaic's advanced mosaic software, photos can be fully zoomed for an engaging exploration. Visitors can view the mosaic through any flash or html5 compatible web browser. The platform can also host millions of photos, giving everyone the chance to get involved.
The ADA mosaic lives in a Facebook tab where visitors can quickly locate their friends' photos with the friend finder carousel. They can also search for photos by name, email, or keyword. To kickstart a viral sharing engine, users can 'like' and share photos through social media networks such as Facebook, Twitter, Instagram, and Pinterest. The "pop-out" feature is a new upgrade to the platform, where photos are showcased in front of the mosaic while the visitor is idle.
With sharing and engagement being paramount to the activation's success, the ADA mosaic has shown some impressive results. Throughout its first year, the photo mosaic has reached over 31,000 'likes' on Facebook, more than 66,000 unique visitors, and received thousands of photo submissions. To keep the ball rolling, the ADA will update the mosaic with a new image each week in November in honor of American Diabetes Month.
The interactive photo mosaic solution has proven to be effective in creating buzz around any event or topic. Picture Mosaics president, Al Charpentier says, "It's exciting to see the amount of success the ADA has had with this campaign. Our interactive mosaic platform has played a key role in generating support for a great cause." Picture Mosaics has provided online mosaic solutions to a number of organizations such as the Atlanta Falcons, Johnson & Johnson, and the MLB. For more online mosaic examples, visit the Picture Mosaics website.
Important note: The information in this article was supplied by Picture Mosaics to provide further insight into their social and interactive mosaic solutions.