DUBLIN -- (BUSINESS WIRE) -- Research and Markets (http://www.researchandmarkets.com/research/qr8gjt/apples_iphone_5s) has announced the addition of the "Apple's iPhone 5S and 5C Debut and its Strategic Implications" report to their offering.
On September 10, 2013, Apple revealed two distinct iPhones, high-end 5S and cheaper 5C, at the same time during an event held at the company's US headquarters, breaking its one-a-year iPhone strategy. In the face of the saturating smartphone market and dwindling growth momentum of the higher-priced smartphones, Apple this year has opted to change its product strategy. This report examines Apple's strategy shift and its implications for the company in terms of product deployment, partnerships and product pricing.
List of Topics:
Apple's motivations to abandon one-a-year iPhone strategy and its reasons for strategy shifting, including areas such as hardware innovations, pricing strategy and strategic shift in market focus
Key Topics Covered:
1.iPhone ASP Drops Significantly as Growth Momentum of High-end Smartphones Fades
2. Breaking One-a-year Strategy Aims for Profit Increase
2.1 Major Innovations in Hardware
2.2 Pricing Strategy
3. Placing Focus on the Asia Pacific Market to Claw Back Market Share6
List of Tables
List of Figures
- China Mobile
- NTT DOCOMO
For more information visit http://www.researchandmarkets.com/research/qr8gjt/apples_iphone_5s
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