LAS VEGAS -- (BUSINESS WIRE) -- At Money2020, Catalina, the personalized digital media company, unveiled its modularized approach to mobile commerce, enabling CPG retailers to incorporate scan and bag, asset protection, personalized media and geo-fenced engagement into their existing mobile applications. Catalina’s new approach, based on its industry-leading in-store mobile commerce platform, allows retailers to seamlessly integrate any or all of the modules into their current mobile applications to create a better shopping experience.
“Driven by retailer demand to leverage parts or all of our mobile commerce platform, we’ve created a modular approach that allows retailers to select exactly what features they need and integrate them seamlessly and easily into their own apps,” said Mike Grimes, senior vice president of mobile commerce at Catalina. “Retailers recognize that shoppers want a seamless, personalized mobile experience, and they want it now. By modularizing, we enable retailers to rapidly advance from where they are today to a fully integrated mobile solution.”
Already in-use at Stop & Shop® and Giant® stores, and selected for pilot by three additional U.S. retailers, Catalina’s award-winning mobile platform relies on unique shopper insights to personalize in-store shopping. By personalizing the shopping experience, Catalina’s mobile commerce platform has been proven to drive 6 to 8 percent basket lift.
“Combining in-store mobile commerce with loyalty, gained through personalization, is really the key here,” continued Grimes. “On its own, mobile commerce can be a powerful tool, but it’s twice as powerful when coupled with purchase-history data to create a personalized, relevant experience for shoppers. At Catalina we know CPG shoppers, and this is what sets our solution apart.”
Mobile shoppers were found to spend 43 percent more during each trip – and to shop 41 percent more often - than non-mobile counterparts in a recent test-and-learn with leading CPG brands. And, according to a study by Accenture, 73 percent of smartphone customers would prefer to handle simple in-store tasks, such as checkout and payment, themselves.
Catalina’s new open platform allows retailers to cater to this mobile audience, providing support in the following areas:
In addition to its flexibility for retailers, the modularized approach enables mobile technology companies to add the value of personalized media and loyalty to their mobile apps. The most successful mobile commerce implementations in the industry, such as SCAN IT! Mobile, have combined mobile commerce with loyalty. Catalina Mobile gives mobile tech companies a jumpstart on personalization and loyalty by leveraging shopper purchase history from more than three-quarters of U.S. households.
The new, modularized version of Catalina Mobile is available immediately.
Catalina's personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.catalinamarketing.com or follow us on Twitter @catalina or @catalinamobile.