BOSTON, Oct. 7, 2013 /PRNewswire/ -- Scott Snyder, president, chief strategy officer, and co-founder of mobile engagement provider Mobiquity, Inc., will provide the keynote address at Perfect Storm Europe on October 8(th) in Amsterdam, discussing the innovative, behavior-changing impact of mobility when tied to big data. Mobiquity, which just last week announced its expansion into Europe through the acquisition of Amsterdam's Xaton, is a leading professional services firm that creates innovative mobile solutions that drive business value.
WHAT: "The Butterfly Effect: Mobility and the Big Data Tornado"
WHEN: Tuesday, October 8, 2013, 9:30 a.m. CET
WHERE: Science Park, 406, 1098 XH Amsterdam, Netherlands
WHO: Scott Snyder, Ph.D., president, chief strategy officer, and co-founder of Mobiquity
WHAT: Perfect Storm Europe (http://www.perfectstormeurope.com/) draws industry experts from around the world and will address the many facets of big data through conference keynotes, best practice sessions and interactive topical panels. Session topics will include how big data affects analytics, storage and recovery and marketing along with discussions surrounding sector specific topics in education, financial services, travel and leisure and science. Other speakers include executives from ATOS/ESA, Actifio, Adara, Datameer and BlueKai.
By 2015, mobile devices and apps will generate seven exabytes of data, a number that will continue to double and perhaps triple each year. This dramatic growth, coupled with low-cost, large-scale data architectures, makes it possible for big data to capture, analyze and act in real-time to maximize business impact. Snyder will discuss how mobile and big data not only provide opportunities of convenience and utility, but can also drive real behavior change. The unique benefits of mobile - ubiquity, immediacy, and relevance - are magnified by big data. According to Snyder, mobility and big data will soon be discussed as real-time, personalized interactions that drive business impact anytime, anywhere.
Mobiquity is a mobile engagement provider creating innovative solutions that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since inception in 2011, we have worked with more than 150 companies, including CVS, Fidelity Investments, MetLife, the New York Post, Putnam Investments, The Boston Globe, The Weather Channel, Weight Watchers International, Ziggo, DTG, Superdirect and KPN. To learn more, visit www.mobiquityinc.com.
InkHouse (for Mobiquity)
SOURCE Mobiquity, Inc.