LAS VEGAS -- (BUSINESS WIRE) -- Affinity Solutions, Inc. (Affinity; www.affinitysolutions.com), the leader in transaction-informed marketing solutions, today announced that it is joining, as a launch member, the CardLinx Association (http://www.cardlinx.org), a new industry group whose aim is to develop and promote standards that will enable much greater levels of interoperability among participants in the card-linked offers ecosystem, in turn facilitating rapid growth in the space. Affinity Solutions’ President and CEO, Jonathan Silver, will participate in the launch event, and speak on a panel, “The World of Payments Meets the World of Marketing,” organized to discuss this and other key developments going on in this dynamic space.
“Affinity Solutions has been driving the development of standards in our industry for years, because we’ve understood that they are the key to the collaboration required to deliver powerful end-to-end solutions around card-linked offers,” said Silver. “We are very pleased to join CardLinx and its other industry-leading members, at this launch event. We will be active contributors to the ideas and initiatives that the Association will drive toward realization of the vision that we’ve helped shape.”
Silver added, “It’s a very exciting time in our industry. That’s the story that we’ll be telling on the panel ‘The World of Payments Meets the World of Marketing,’ on which I’ll be participating today. Leaders in finance, publishing, payment networks, advertisers, and marketing technology are now recognizing the unique opportunity occasioned by this convergence of industries, and are coming together to build out the standards framework required for success. Affinity’s focus on ‘transaction-informed’ marketing solutions is right at the nexus of this convergence. We are uniquely positioned to lead in this important movement, and we’re committed to doing so.”
In addition to its roles in the conference panel session and CardLinx Association launch, Affinity Solutions will be the anchor exhibitor in a pavilion organized around the ‘Payments Meeting Marketing’ theme, along with two of its strategic partners, 2GoMedia and Speedeon Data. Visitors will be able to experience the entire lifecycle of a card-linked offer: the design, provisioning, and launch of an offer by a retailer using Affinity’s Navigator merchant marketing platform, the linking of that offer to a consumer’s credit card, and the seamless redemption of that offer at point of sale. Affinity executives will be there to elaborate on its solutions, partnerships with key stakeholders on the payments and marketing sides of the ecosystem, ideas on the development of the industry, and its future plans.
About Affinity Solutions
Affinity Solutions is the industry leader in card-linked offers and transaction-enabled marketing. Affinity Solutions leverages proprietary analytics, applied to a range of customer data in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time, for its bank and retailer partners. Affinity Solutions has partnerships with nearly 4,000 national and regional banks, as well as nearly 17,000 brick-and-mortar retail partners. Its innovative programs incorporate experiential benefits that designed to drive deeper customer relationships for its partners. For more information, please visit www.affinitysolutions.com, or follow the company on Twitter at @AffinitySolutns.