SCOTTSDALE, Ariz., Oct. 8, 2013 /PRNewswire-iReach/ -- Digital sales, in addition to the evolving use of paywalls, may provide long-term revenue gains for media companies and the large newspaper publishers in the United States, according to JWEB Digital, a Scottsdale, Arizona-based digital technology and marketing company. In the process of developing its advanced digital intelligence software for sales organizations, JWEB Digital found that SpyderFix® fit neatly into the business structure of media companies that had established sales organizations, fulfillment capabilities and a loyal customer base. In field tests with several large media companies, SpyderFix®'s power and versatility as an advanced analytic and digital sales tool answered many of the ongoing challenges that media companies have faced in the past decade in transforming their organizations into digital service providers and developing new revenue streams.
"We know that media companies have been searching for solutions to transform their businesses and many have adopted paywalls and other subscription models to stabilize their operations," said Gina Weber, co-founder of JWEB Digital. "That certainly makes sense, but we found that these companies had tremendous potential to become lucrative digital powerhouses by virtue of their organizational structure, advertising sales teams and strong local networks of existing customers. Digital intelligence companions like SpyderFix® can transform media sales teams into digital experts with the ability to help their customers, from very small businesses up to the enterprise level, analyze their digital presence and adopt strategic, ROI-based digital solutions. This new revenue stream from digital sales can be game changing for media companies."
JWEB Digital's SpyderFix® advanced digital intelligence software offers tiered analyses of the digital footprints of companies of all sizes (VSBs to the enterprise level) and levels of digital sophistication across web, paid, social and mobile platforms. It offers robust functionality as a digital sales companion in its combination of reach, power and speed in:
-- Mining, aggregating and analyzing more than 35 original--not secondary--data sources to ensure accuracy and reliability in grading and scoring performance
-- Providing cross channel behavioral metrics (web, paid, social, mobile) not a one dimensional web analysis
-- Producing real-time, actionable results across 20 categories in less than 5 minutes
-- Delivering "deep dive" competitive intelligence on the digital presence and spending levels for top 3 competitors
-- Applying zip-code level algorithms to produce hyper-local results
-- Generating quantitative benchmarks versus the competition that enable companies to be predictive in making strategic digital investments
-- Supporting ROI-based business decisions that can be put into action immediately
-- Providing access to "big data" for even the smallest businesses at a cost effective entry point
-- Updating "on the fly" to respond to changes in search engine, social and mobile metrics.
"Digital is redefining the media landscape," said Weber. "The companies that will succeed are those that keep pace with the speed of digital technology and take full advantage of it by integrating it into their existing operations. There is no question that digital represents a golden moment for newspaper companies that have been struggling with their legacy products and searching for long-term solutions.
For companies and sales organizations interested in obtaining more information about the reach, power and speed of SpyderFix®, please visit www.jwebdigital.com.
ABOUT JWEB DIGITAL
JWEB Digital is a data-driven technology company that develops and delivers advanced digital intelligence software and digital solutions to help companies build powerful online identities across web, paid, social and mobile platforms; increase their internet "findability" and website traffic; and create optimum online experiences to help them convert searches to sales. JWEB Digital is the marketer and exclusive licensor of SpyderFix®, powered by the SpyderCore3000(TM)engine, a digital intelligence SaaS program specifically designed for digital service providers and sales organizations.
Media Contact: Eleanor Farnen, JWEB Digital, 573-424-1792, email@example.com
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SOURCE JWEB Digital