SALT LAKE CITY -- (BUSINESS WIRE) -- TodaysMama.com, a popular website that showcases mom-bloggers from across the U.S., today announced that Ana Connery will join the team as its new Vice President of Content.
Connery most recently served as Content Director of the Parenting Group, which owns and operates Parenting, Babytalk, Pregnancy Planner and Conceive magazines as well as Parenting.com. She has more than 16 years of experience leading editorial teams and managing brand development across multi-media platforms. She has successfully led many companies in rebranding efforts.
“I couldn’t be more excited to join the TodaysMama.com team and help to build this dynamic brand,” said Connery. “The vast network and reach of influential mom bloggers in dozens of regional markets coupled with top-tier national content presents an extremely unique opportunity in the industry.”
TodaysMama.com was launched in 2006 with the mission to connect moms to each other as well as to the country’s top brands and provide both with opportunities for partnerships. Millennial moms are savvy, smart influencers of today’s top brands, and they do it all, juggling the demands of both work and family in ways never before seen in history. TodaysMama.com responds to the modern-day mom’s needs with content related to everything from parenting to pop culture. The site includes both local and national posts, so followers can find great tips relevant to their own town as well as stay up-to-date on national trends.
More recently, the company began hosting annual events including the EVO Conference (2010-2012), a social media conference for women. Today also marks the start of TodaysMama.com’s first ever Click Retreat, a photography-focused conference for influential bloggers sponsored by some of the country’s most respected brands, including Southwest Airlines, HP, Sony, and Avery.
Significant traffic increases coupled with Connery’s arrival is indicative of TodaysMama.com’s continuing expansion and influence with brands and bloggers as well as its dynamic, loyal fan base.
“Ana’s work at Parenting is impressive and we are thrilled to have her ideas and enthusiasm on our executive team,” said Rachael Herrscher, founder and CEO of TodaysMama.com. “We are confident her abilities will aid in growing our business and connecting more moms and bloggers to the information they are looking for.”
TodaysMama.com is an online media and publishing company that produces regional and national content for modern moms across the United States. The site consists of both local and national postings on a myriad of topics, providing something of interest for all of today’s web-conscious mothers.