ATLANTA -- (BUSINESS WIRE) -- Today at their kickoff to the NACS Show, P97 Networks announced the launch of PetroZone™, a cloud based mobile commerce and behavioral marketing platform for the convenience and fuel retailing industry.
Joined by technology partners Microsoft Corp. MSFT, CGI GIB (NYSE) and Panasonic (OTCPK), P97 will be demonstrating PetroZone and a new retail fuels network leveraging unique software, devices and services provided by each of the partners. The PetroZone solution can be rapidly deployed to bring mobile commerce and behavioral marketing to most retail fuel operations regardless of their point-of-sale system or fuel dispenser configuration. The launch announcement highlighted that Microsoft Windows Azure cloud based services are transforming how technology is delivered to convenience and fuel retailing sites, including mobile commerce, managed and hosted Point-of-Sale, alternative payment methods, and managed services and devices. The PetroZone Mobile Commerce solution is a cloud based Software as a Service (SaaS) offering.
“Windows Azure is a global, flexible, and hugely scalable cloud platform that enables us to encourage strategic relationships like the one we have with P97 Networks as they deliver innovative solutions to the convenience store and retail fueling industry," said Ali Ferling, Managing Director of the Worldwide Oil & Gas and Mining Industry at Microsoft. “PetroZone is a game changing platform built on Microsoft’s Windows Azure cloud technology with the scale to handle the estimated 41 million fueling transactions per day in the United States. The PetroZone cloud based SaaS solution is positioned to provide a lower total cost of ownership to retail merchants and major oil companies and access to transactional ‘big data’ they previously could not obtain for use in behavioral marketing and business intelligence for competitive differentiation.”
“PetroZone provides consumers with a ubiquitous mobile commerce experience when finding and buying gas with smartphones and connected cars. P97 Networks is actively participating in the development of industry standards with the Petroleum Convenience and Technology Standards (PCATS) Mobile Working Group to future-proof retailer investments and help drive mass adoption of mobile commerce across the convenience and fuel retailing industry," commented Donald Frieden, President and CEO of P97 Networks. “Over the past two years P97 and our technology partners have worked with Major Oil Companies (MOCs), Retail Fuel Merchant/C-stores, Consumer Packaged Goods (CPGs), Automobile companies and financial institutions to create an enterprise class solution and marketplace that will scale and ensure strong consumer adoption. Some of the benefits retailers gain from deploying PetroZone include faster fueling transactions to reduce queuing time, multi-factor authentication for improved security and reducing fraud, and the introduction of alternative payments. Retail fuel merchants and the Consumer Packaged Goods companies are embracing PetroZone’s enablement of real time personalized digital offers to incentivize the use of mobile payments, improve loyalty and create dynamic marketing campaigns at significantly lower costs.
Oil companies, Fuel retail merchants, Fleet Operations, Automobile manufacturers, Consumer Packaged Goods companies, and Financial institutions that wish to learn more about PetroZone and the benefits it provides are invited to visit the PetroZone Booth (#3461) at the NACS Show for live demonstrations and to meet with representatives from P97 Networks, Microsoft, CGI and Panasonic.
PetroZone™ is cloud based mobile commerce platform which connects consumers with retail fueling merchants and convenience stores across a broad partner ecosystem, including oil company payment networks, merchants, consumer package good companies, automotive companies and banks.
Consumers using their PetroZone enabled mobile phones and “connected cars” have better mobile shopping experiences, options for lower fuel prices and opt-in personalized digital offers for in-store purchases. PetroZone ecosystem partners achieve better consumer loyalty through omni-channel marketing opportunities and “connected-consumer” experiences by enabling mobile payments and settlement, behavioral marketing and digital offers, and hosted-managed point of sale solutions connected to the PetroZone open integration framework.
PetroZone, created by P97 Networks, and all brand and company/product names referenced in this press release are trademarks or registered trademarks of the respective partner companies. For more information visit www.p97.com and www.petrozone.com.
About P97 Networks
P97 Networks provides secure cloud based mobile commerce and behavioral marketing solutions for the convenience retail and fuels marketing industry under the brand name PetroZone™. P97’s mCommerce solutions enhance the ability of convenience store operators, marketers, and oil companies to attract and retain customers by providing technology that securely connects millions of individual mobile phones and connected cars with identity and geo-location based software technology to create truly unique connected-consumer experiences. P97’s software personalizes the “find-buy-save” experience for every mobile consumer.
P97 worked with Microsoft to develop “The Microsoft Retail Fuels and Marketing Reference Architecture” and actively participates in the development of industry standards to help promote published system interfaces, ease of integration, and frictionless commerce. For more information visit www.p97.com.