NORFOLK, Va., Oct. 10, 2013 /PRNewswire-iReach/ -- Lyks is launching this week with funding secured from Kickstart Seed Fund. Lyks, the social engine, is a new analytics tool that gives businesses the ability to instantly know a customer, while organizing data so intelligent decisions can be made from the entire user base; all with a few lines of code.
Every social business wants two things: viral growth and revenue. Most would be happy with just one. A small handful will succeed, but most will fail to achieve either. The age of social media was supposed to solve this problem. The Facebook Open Graph has a lot of the data needed to help drive these metrics, but most are unaware or unable to tap into the goldmine of business intelligence at their fingertips.
What are the most popular interests for your user base? Who is making purchases on your app, and why? Lyks answers the questions that reduce user acquisition costs. Lyks founder Brett Stubbs says "Analytics are nice to have, but Lyks takes it a step further with a social engine. You can instantly find out what interests drive a user, what content they should see, and what they may be likely to purchase or share in real-time." Lyks also tracks actions users take on an app, so businesses can figure out the top interests and personalities that are likely to use their app. Studies have shown that disinterested users will likely never visit an app again, and inactive users are a tough re-targeting nut to crack.
On top of targeting and tracking, Lyks also provides applications with the ability to retarget users based on interests, find common interests between lists of users, instant content personalization, machine learning, segmentation and user matching. Lyks is launching this week in public beta to provide these tools for any website, iOS, Android or canvas application that uses Facebook login.
Building social applications on a social platform only goes halfway. Companies will find that there are a lot of roadblocks in the way as they try to increase growth and revenue. Incorporating Lyks gives startups and large businesses a complete online strategy that includes growth, usage and retention. To find out more visit www.lyks.co, and sign up for your free trial.
Media Contact: Brett Stubbs, Lyks, 650-429-8841, email@example.com
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