SAN FRANCISCO -- (BUSINESS WIRE) -- Cognitive Networks, a market leading provider of real-time services that power Enhanced TV on Smart TVs, today announced the appointment of Greg Herlein as vice president of engineering. Herlein joins Cognitive Networks following the launch of the company’s ENGAGE™ API and the news that LG Electronics will integrate the company’s technology within its Smart TV platform to enable a more robust “Enhanced TV” experience for consumers. Herlein has played key roles in the creation of some of the most recognized media and Internet telephony products on the market today. He will be primarily responsible for the ongoing development of Cognitive Networks’ Automatic Content Recognition (ACR) technology, scaling operations to support millions of customers simultaneously.
Greg Herlein, Vice President of Engineering with Cognitive Networks (Photo: Business Wire)
“Greg’s strong leadership skills combined with two decades of experience in the development of media technology made him the right choice for our rapidly expanding company,” said Michael Collette, CEO of Cognitive Networks. “I look forward to working with him to advance our ACR platform in anticipation of the future technology needs of our customers.”
Herlein has consulted for brands including Brightsign, a leader in digital signage solutions; Technicolor, a technology leader in media and entertainment; and THX, an entertainment technology company. He previously served as the director of software and product development for Rackspace, the open cloud company and founder of OpenStack, the standard open-source operating system for cloud computing. At Rackspace, Herlein led teams developing advanced cloud products. Additionally, he architected and managed the development of the Walmart Smart Network at IZ-ON Media, a 20-year innovator of digital place-based media solutions.
“I am excited to be part of a team that is revolutionizing Smart TV technology,” said Herlein. “Many companies have tried to integrate features to make Smart TVs smart and engaging for consumers, but Cognitive Networks’ ACR technology is poised to fundamentally change the industry by increasing the value of the TV viewing experience for all audiences.”
About Cognitive Networks
Cognitive Networks is a leading provider of real-time services powered by Automatic Content Recognition (ACR) technology, enabling the fundamental transformation of the way viewers consume TV while delivering a platform for content producers and TV networks to increase customer engagement, grow their audiences, and increase the value of the TV viewing experience for all audiences. The company’s ENGAGE™ API allows Smart TVs to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add Enhanced TV capabilities to broadcast TV displaying on Smart TVs. With Cognitive Networks’ Engage, content providers can now provide consumers with fun, smart things to do while watching TV on their Smart TVs. For more information about Cognitive Networks, visit www.cognitivenetworks.com.