BOSTON -- (BUSINESS WIRE) -- FutureM, the annual event showcasing the future of Marketing, kicks off today at the Hynes Convention Center in Boston where brand innovators, business leaders, investors and influencers from around the world discover what’s next in marketing. This year’s theme, “Innovation at Intersections,” will explore the ways digital technology and media are colliding with new industries and ideas to reshape the modern marketing landscape. Keynote speakers include:
“FutureM is about assembling marketing’s futurists in one place so that attendees come away with entirely new ways of approaching problems, evaluating strategies and kick-starting innovation within their organizations,” said Debi Kleiman, President of MITX and Host of FutureM. “We know that the next big thing in marketing will come from unexpected places. That’s why we are bringing together a diverse group of thinkers from various industries to dissect and make sense of this shifting marketing landscape.”
The FutureM program will also include sessions hosted by top industry experts from Microsoft, Salesforce Marketing Cloud, JetBlue Airways, IBM Research, Arnold Worldwide, Constant Contact, Havas Media, Harvard University, Hasbro, Turner Sports, SHIFT Communications, Mullen and more. Discussions will cover everything from the changing role of the CMO to a fireside chat on big data and social media with Digiday Editor-in-Chief Brian Morrissey, to a panel on the advertising technology ecosystem with executives from Nanigans and Lattice Engines. Additional details on this year’s sessions include:
In addition to scheduled panels, FutureM will host a number of networking and social events, including the opening night party at the posh Back Bay restaurant Towne. The event will also feature interactive installations and displays from dynamic companies such as Infrared5. Join the FutureM conversation on Twitter (@FutureMBoston) with #FutureM.
FutureM is produced in partnership with IDG World Expo, a leader in the event and tradeshow industry. This year’s FutureM sponsors to date include Acquia, Arnold Worldwide, Ayantek, Boston.com, Cantina, Celtra, Constant Contact, Dunkin’ Donuts, Google, Havas Media, Hill Holliday, IDC, Miller Systems, Millward Brown Digital, Mobiquity, Mullen, Oracle, R2integrated, SHIFT Communications, The Street, and Verndale. To find out more about available sponsorship opportunities, visit FutureM.org/Sponsors.
About FutureM and MITX
Now in its fourth year, FutureM is a community-curated national event exploring the latest technologies, trends and innovations shaping the modern marketing landscape. FutureM was created by the non-profit Massachusetts Innovation & Technology Exchange (MITX). Established in 1996, MITX is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England and around the country, MITX is a dynamic and growing community of thought leaders and collaborators in search of insight, education, and opportunity. Learn more at www.mitx.org and www.futurem.org.